26 January 2016

Hyundai Plant Sales By Model & Nation : 2015

The Accent / Verna was the most popular Hyundai in 2015

Plant retail sales globally for Hyundai cars were flat for 2015, but an increase of 5.5% for commercial vehicles got the total up 0.3% at just under 5 million units. 18% of all cars were the Verna / Accent model, which passed the usual favourite Avante / Elantra. A new model Avante released in 2015 may redress that for 2016. I counted some models under the Accent total instead of as stand alone models because they are based on the Accent. There are more grey areas now with models.

The compact crossover ix25 seems destined just for emerging markets, as is the Eon city car already.  At the other end of the spectrum, things are changing. The Won currency is higher and now there has been seven consecutive drops in quarterly profits for Hyundai. It wants to lift Hyundai's quality image and also to get into the very profitable premium segment. To that end the Genesis model will become a separate branding and the even more exclusive Equus model will become part of that.

Which brings me to a model I don't understand fully, the Aslan. It is an executive car which is only for the local market, which is the part I don't get. The numbers it is made in are limited, which makes me wonder how it is viable.


11 12 13 14 15 Model 2015 % +/-

2 2 2 2 1 Verna / Accent 843,916 18.1% -5.0%






-Korea 291,536
3.2%






-China 213,678 -9.5%






-Brazil 174,420
-2.7%






-Russia 129,000
-2.5%






-India 35,282 -39.0%

1 1 1 1 2 Avante / Elantra 811,064 17.4% -12.6%






-China 323,110 -22.5%






-Korea 314,101
-9.3%






-USA 172,017
6.5%






-India 1,836 -46.4%

4 4 3 3 3 Tuscon / ix35 580,614 12.4% 7.5%






-Korea 217,723
10.9%






-Czech Rep 203,427
17.9%






-China 159,464 -7.0%

3 3 4 4 4 Sonata / i40 489,823 10.5% -4.1%






-USA 208,347 -11.0%






-Korea 205,460
-3.0%






-China 75,867 17.6%






-India 149 40.6%

5 6 6 6 5 i10 415,752 8.9% 4.2%






-India 311,904
4.9%






-Turkey 103,848
2.3%

6 5 5 5 6 Sante Fe 385,324 8.3% -6.0%






-Korea 236,564
3.3%






-USA 114,125 5.8%






-China 33,355
-53.3%






-India 1,280
-27.6%

8 8 8 7 7 i20 275,548 5.9% 26.1%






-India 152,887
24.5%






-Turkey 122,661
28.1%

7 7 7 8 8 i30 182,741 3.9% -0.4%






-Czech Rep 104,666 5.0%






-Korea 78,075
-6.8%

- - - 16 9 ix25 156,040 3.3% 531.2%






-China 102,755
315.7%






-India 53,285
n/a

- - - 9 10 Mistra 154,597 3.3% 14.5%






-China 154,597


9 9 9 10 11 Grandeur 100,150 2.1% -8.3%






-Korea 100,150

15 10 10 11 12 Eon 86,647 1.9% -13.0%






-India 86,647

12 14 13 12 13 Genesis 77,042 1.7% 7.1%






-Korea 77,042

11 11 11 13 14 Veloster 42,416 0.9% -17.8%






-Korea 42,416


13 13 14 14 15 ix20 34,307 0.7% -3.8%






-Czech Rep 34,307

- - - 20 16 Aslan 8,590 0.2% 272.5%






-Korea 8,590


17 17 15 17 17 Equus / EQ900 8,345 0.2% -33.6%






-Korea 8,345

16 16 16 18 18 Genesis 7,918 0.2% -31.2%






-Korea 7,918

14 15 17 19 19 ix55 / Vera Cruz 2,949 0.1% -40.0%






-Korea 2,949






Others 4,635 0.1% n/a






Total Car 4,668,418
0.0%






Total CV 308,236
5.5%






Grand Total 4,976,654
0.3%

Data source: Hyundai Motors.

Summary: Hyundai probably needs to lift its image and sell at better prices while Kia stays at the mainstream level. Of course, convincing customers your product is moving up in quality takes time. You also have to make sure the quality is worthy of the new status now claimed. Sales may be lower too when in this transitional period. It's like walking a tightrope, balancing sufficient volume with not chasing sales with sharp pricing. It will be interesting to see how it pans out.

Can the Genesis model take on and beat the established premium marques?

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