19 January 2016

Brazil Car / LCV Sales By Brand : 2015

The sun isn't shining on the Brazilian car makers presently

Sales crashed by over 25% and that is huge for a large market. it must be a headache for manufacturers. In 2012, sales were comfortably over 3.6 million but nearly 1.2 million has been shaved off that in just three years. To compound matters for the top three brands, they have been experiencing greater competition. Their long held dominance may not be sustained and more equal sales between brands seems inevitable.

Fiat had 26% of the market in 2007 but now 17.7%. In the same period VW has gone from 23% to 14.5%. GM also from 21.3% to 15.6%. Asian brand are doing better than they historically did, as are premium marques. Fiat alone lost over 260,000 sales in 2015.

Blue highlights brands that have gained market share but in some cases have had sales slides of major proportions. Ford and Renault each lost over 50,000 sales. Green is exceptional as growing in such a market is no mean feat. A new Chrysler factory in Brazil seems the catalyst  for its surge up the rankings. This is after all a country that puts heavy duty on fully built up imports.


11 12 13 14 15 Brand 2015 % +/-

1 1 1 1 1 Fiat 439,178 17.7% -37.1%

3 3 3 2 2 GM 388,066 15.6% -32.9%

2 2 2 3 3 VW 359,522 14.5% -37.6%

4 4 4 4 4 Ford 253,668 10.2% -17.7%

6 8 6 6 5 Hyundai 204,679 8.3% -13.7%

5 5 5 5 6 Renault 181,482 7.3% -23.5%

7 7 7 7 7 Toyota 175,841 7.1% -10.0%

8 6 8 8 8 Honda 153,393 6.2% 11.2%

12 9 9 9 9 Nissan 61,239 2.5% -15.4%

22 20 19 20 10 Chrysler 43,956 1.8% 534.0%

13 12 11 10 11 Mitsubishi 41,074 1.7% -30.7%

9 10 10 11 12 Citroën 31,518 1.3% -41.4%

10 11 12 12 13 Peugeot 26,678 1.1% -34.2%

17 16 14 14 14 Mercedes 23,507 0.9% 50.6%

21 21 20 16 15 Audi 17,541 0.7% 40.5%

11 13 13 13 16 Kia 15,931 0.6% -33.0%

18 17 16 15 17 BMW 15,856 0.6% 6.9%

19 18 17 18 18 Land Rover 8,814 0.4% -6.1%

15 15 18 17 19 Chery 5,328 0.2% -44.2%

20 19 21 21 20 Suzuki 5,259 0.2% -13.0%

14 14 15 19 21 JAC 5,026 0.2% -40.3%

27 30 24 22 22 Lifan 5,006 0.2% -6.5%

23 24 23 24 23 Volvo 3,811 0.2% 22.3%

25 22 22 23 24 Iveco 2,618 0.1% -32.3%

31 31 28 26 25 Troller 2,019 0.1% 36.1%

26 27 26 25 26 MINI 1,994 0.1% -17.6%

29 29 32 27 27 Subaru 1,639 0.1% 48.5%

30 34 29 30 28 Porsche 732
-3.4%

- - 45 39 29 Geely 651
257.7%

36 36 35 34 30 Jaguar 513
34.6%

39 37 36 31 Lexus 402
105.1%

- - - 28 32 Shineray 358
-61.7%

- - - - 33 Rely 284
n/a

33 32 31 31 34 Jinbei 208
-69.3%

24 26 27 29 35 Ssangyong 201
-77.7%

28 28 30 38 36 Chana 140
-23.9%






Others 2,397 0.1%






Total 2,480,529 -25.5%

Data sources: ANFAVEA, ABEIVA and FENABRAVE.

Of course, opening a new factory helps

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