19 January 2016

Australia Vehicle Sales By Brand : 2015

Number one yet again

Toyota became the number one brand in 2003 and has been there ever since. However, this is its lowest market share for Toyota since 1997, as sales spread across more brands. Mazda has been has slowly but surely been improving it's position and has now reached 2nd for the first time ever.

GM Holden was last 3rd in 1997 and I don't know if and when it was ever lower than that. It just managed to stave off Hyundai in 2015 but one suspects it's only a matter of time....Continuing the theme, when was Ford ever this low? Things are changing in Australia. The big cars that kept brands like Holden and Ford ahead are losing out to SUV types of vehicles.

I have coloured the chart to the nation or region the brand is associated with.


11 12 13 14 15 Brand 2015 % +/-

1 1 1 1 1 Toyota 206,236 17.8% 1.3%

4 3 3 3 2 Mazda 114,024 9.9% 13.2%

2 2 2 2 3 Holden 102,951 8.9% -3.0%

5 4 4 4 4 Hyundai 102,004 8.8% 2.0%

7 7 7 6 5 Mitsubishi 71,743 6.2% 4.5%

3 5 5 5 6 Ford 70,454 6.1% -11.6%

6 6 6 7 7 Nissan 66,062 5.7% 0.1%

8 8 8 8 8 VW 60,225 5.2% 9.9%

9 9 9 9 9 Subaru 43,600 3.8% 7.6%

10 10 10 11 10 Honda 40,100 3.5% 21.5%

13 13 12 12 11 Mercedes 36,374 3.1% 14.0%

11 11 11 13 12 Kia 33,736 2.9% 20.5%

16 14 13 10 13 Chrysler 26,537 2.3% -21.0%

14 15 15 14 14 BMW 25,022 2.2% 10.1%

15 16 16 15 15 Audi 23,088 2.0% 20.1%

19 19 17 17 16 Isuzu Ute 20,984 1.8% 25.8%

12 12 14 16 17 Suzuki 19,086 1.7% 9.6%

21 18 18 18 18 Land Rover 11,885 1.0% 17.6%

25 24 19 19 19 Renault 11,525 1.0% 15.1%

20 21 20 21 20 Lexus 8,691 0.8% 24.2%

18 20 21 20 21 Isuzu 7,442 0.6% 4.1%

33 33 24 22 22 Fiat 5,394 0.5% -22.9%

22 22 23 23 23 Volvo 4,943 0.4% 5.3%

26 26 28 26 24 Škoda 4,750 0.4% 23.3%

27 25 26 25 25 Hino 4,443 0.4% 9.6%

36 34 32 28 26 Porsche 4,090 0.4% 45.4%

23 23 25 24 27 Peugeot 4,000 0.3% -9.0%

24 27 27 27 28 Fuso 3,832 0.3% 7.7%

28 28 29 30 29 MINI 3,342 0.3% 30.0%

30 29 30 32 30 Kenworth 2,016 0.2% -7.8%

31 30 33 33 31 Iveco 1,581 0.1% -0.4%

38 40 31 31 32 Alfa Romeo 1,577 0.1% -36.9%

37 35 36 34 33 Volvo Comm 1,476 0.1% 1.5%

43 42 38 37 34 Jaguar 1,292 0.1% 10.7%

53 50 56 43 35 Foton 1,210 0.1% 70.2%

35 31 37 35 36 Citroën 1,106 0.1% -15.4%

32 32 35 36 37 Ssangyong 1,000 0.1% -21.9%

41 39 41 38 38 Mack 922 0.1% -6.0%

- - - 51 39 LDV 767 0.1% 258.4%

39 43 43 41 40 Nis Diesel 747 0.1% -3.9%

44 44 44 40 41 Scania 707 0.1% -9.1%

- 55 48 47 42 Infiniti 574
30.2%

42 41 42 44 43 Freightliner 568
-17.9%

50 52 49 48 44 Maserati 519
29.4%

40 38 39 45 45 Western Str 501
-23.9%

34 37 45 39 46 Proton 421
-48.3%

47 47 46 49 47 DAF 318
-12.6%

45 46 47 50 48 Man 266
5.1%

29 36 40 46 49 Chery 201
-66.0%

51 53 54 54 50 Ferrari 167
47.8%

55 57 52 53 51 Bentley 158
17.0%

17 17 22 29 52 Great Wall 142
-94.6%

52 54 55 56 53 Aston Martin 130
21.5%

57 51 51 57 54 Dennis Eagle 86
16.2%

58 58 58 61 55 Lamborghini 84
211.1%






Others 309






Total 1,155,408
3.8%

Data source: VFACTS.

An Aussie model as an ambassador for Mazda cars.
Can anyone explain why I've never been asked? 

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