16 December 2015

Netherlands Car Sales By Brand : 2010-14

The current Mitsubishi Outlander PHEV

After a few years where sales rebounded from a poor 2009, things ended up back at the same level by 2014. Micro cars continued to swell the 'other' figure, VW made it ten years at number one and Toyota may have been 2nd in '10 but ended up 7th by '14.

Further down Volvo used the five years wisely, going from 15th to 5th. It's success is based around especially the compact V40 and large V60 models. Mitsubishi jumped from 24th in 2012 to 14th in 2013, an amazing move in any market. The Outlander was the reason and I assume the hybrid model was the driving force. Another environmentally friendly model, the Tesla S 'arrived' in 2013 in a big way.

Some poorer results saw Fiat go from 7th to 13th in three years to 2014, Hyundai exceeded that going from 9th to 19th in just two. Chevroelt was pulled from Europe so that collapse was understandable. Honda had a horror five years in sales, while Daihatsu packed its bags and left.


Rk Make 2010 2011 2012 2013 2014

1 VW 49,304 60,902 60,317 49,901 42,693

2 Peugeot 39,671 46,026 40,233 30,224 36,940

3 Renault 33,699 44,538 43,829 37,180 30,510

4 Opel 35,693 41,201 35,546 23,706 23,432

5 Volvo 13,537 16,538 16,924 24,440 22,002

6 Ford 39,375 41,028 35,860 31,813 20,783

7 Toyota 40,955 35,559 33,778 28,787 20,460

8 Škoda 16,304 20,651 15,565 12,414 20,238

9 Citroën 24,908 29,281 25,594 19,438 19,158

10 Kia 15,539 23,221 27,322 23,446 17,291

11 Audi 16,089 18,555 21,003 17,721 15,589

12 BMW 13,794 16,016 18,632 19,004 15,462

13 Fiat 27,127 29,340 19,023 13,949 14,459

14 Mitsubishi 5,848 6,700 3,583 12,231 12,044

15 Mercedes 11,436 11,305 11,269 10,834 11,852

16 Seat 12,748 18,555 12,657 9,320 11,013

17 Nissan 11,660 12,031 9,405 6,677 10,908

18 Suzuki 16,730 16,533 12,518 8,716 8,527

19 Hyundai 18,003 23,483 21,622 11,142 8,235

20 Mazda 5,326 4,727 6,144 5,352 5,505

21 Dacia 5,402 4,627 2,158 3,000 4,375

22 MINI 3,011 3,973 4,041 3,425 3,675

23 Lexus 705 2,826 3,920 1,588 1,850

24 Alfa Romeo 2,738 5,566 3,653 1,817 1,591

25 Honda 7,231 4,898 2,968 2,016 1,501

26 Tesla 27 43 26 1,195 1,465

27 Land Rover 682 928 1,342 1,287 1,445

28 Porsche 617 730 944 849 1,025

29 Subaru 904 966 951 701 643

30 smart 735 877 469 347 463

31 Jaguar 427 340 341 402 384

32 Lancia 450 718 831 461 368

33 Chrysler 922 699 395 177 330

34 Chevrolet 7,036 9,265 8,407 1,177 152

35 GM US 323 757

36 Fisker

140

37 Daihatsu 2,029 1,003


38 Saab 530 602


Others 1,441 1,595 746 1,223 1,467

Total 482,633 555,846 502,479 416,717 387,835

Data source: RAI Vereniging.

The Tesla S charging ahead on the sales chart

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