10 December 2015

Netherlands Car Sales By Brand : 1985-89

Nearly 17,400 Ford Sierras were sold here in 1987

GM and Ford were well ahead of everyone else, surprising for a market without a local brand to latch on to.
Opel had nearly 18% share in 1985, but slipped below 14% in 1989. Was this a trend that would continue? Time would tell. The Japanese brands did well, with Nissan 5th for three years to 1989. Peugeot was 10th in 1985 by then jumped to 4th, where it stayed. The Netherlands car market is notable for sudden sales shifts.


Rk Make 1985 1986 1987 1988 1989

1 Opel 87,682 92,279 88,632 66,766 69,124

2 Ford 56,435 57,812 56,317 48,342 51,000

3 VW 38,876 45,768 47,316 35,997 36,769

4 Peugeot 22,000 33,851 34,498 35,107 35,915

5 Nissan 25,098 27,337 31,327 26,713 29,327

6 Renault 28,904 27,713 22,622 21,603 28,998

7 Toyota 24,560 29,903 31,159 25,705 27,655

8 Fiat 30,019 33,558 29,508 23,302 24,419

9 Volvo 26,661 29,056 26,553 21,840 24,264

10 Citroën 24,855 31,124 30,443 23,423 22,985

11 Mazda 16,782 23,080 24,455 23,546 22,738

12 Suzuki 12,262 15,857 17,983 18,449 17,275

13 Mitsubishi 12,692 14,629 15,255 14,050 11,715

14 Mercedes 11,909 13,317 12,310 12,487 11,272

15 Audi 6,078 6,626 9,197 12,456 11,232

16 BMW 12,995 12,777 12,192 11,527 10,378

17 Honda 11,890 14,834 11,947 12,709 9,520

18 Seat 7,213 4,347 6,517 6,158 7,954

19 Lada 8,732 12,737 12,431 7,198 7,459

20 Daihatsu 4,433 6,461 7,119 7,715 7,094

21 Alfa Romeo 3,734 4,022 4,140 3,815 5,273

22 Subaru 2,963 4,303 4,723 4,952 4,598

23 BLMC 5,768 5,365 4,709 5,018 4,590

24 Hyundai 1,320 1,399 4,809 4,969 4,261

25 Škoda 3,269 5,030 3,569 2,211 2,029

26 Chrysler
113 559 1,841

27 Lancia 1,791 2,449 1,609 1,642 1,750

28 Saab 2,462 2,563 2,218 1,522 1,520

29 FSO 279 305 65 1,087 850

30 GM US 114 199 582 697 822

31 Jaguar 402 380 579 486 458

32 Zastava 827 695 162 79 130

33 Porsche 225 210 188 136 113

34 Talbot 2,157 202


Others 333 223 1,327 351 325

Total 495,720 560,411 556,574 482,617 495,653

Data and picture source: Autoweek.

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