22 December 2015

Mexico Car/Light Truck Sales By Brand : 2000-04

The Nissan Tsuru was a no frills budget model. Over 68,000 were sold in 2004

Sales were building and new brands were arriving in numbers. It was assisted by trade liberalisation as best I can tell. GM was now under pressure from an improving Nissan, while VW and Honda were holding sales but losing their share of the market.

The way new brands quickly established themselves with healthy sales I find surprising. Perhaps having so much more variety was new and exciting to buyers. However, getting the dealer network established takes time so that must have been organised with gusto.


Make 2000 2001 2002 2003 2004

1 GM 216,658 205,495 230,379 216,998 242,496

2 Nissan 173,066 190,537 211,252 213,806 234,787

3 Ford 143,493 160,202 155,786 156,958 177,178

4 VW 169,111 165,323 159,782 169,235 170,449

5 Chrysler 111,755 130,449 115,501 99,949 115,744

6 Honda 24,482 28,276 30,430 29,016 29,667

7 Renault
3,150 15,386 18,431 24,091

8 Toyota

3,836 11,829 23,876

9 Seat
11,843 25,116 22,130 22,704

10 Peugeot 3,454 6,139 9,148 13,353 16,308

11 Mitsubishi


3,922 10,647

12 Mercedes 2,887 3,779 3,424 4,221 6,209

13 BMW 4,467 6,116 5,506 4,461 5,010

14 Audi 2,392 3,082 3,625 2,866 3,610

15 Lincoln/Merc

4,697 4,182 3,393

16 Volvo 1,399 2,381 2,700 2,721 3,353

17 MINI

1,545 1,801 1,750

18 Saab
231 257 898 802

19 Land Rover 276 760 945 760 800

20 MG Rover 596

797 775

21 Jaguar 326 887 1,400 764 659

22 Porsche 9 185 282 347 452

23 Alfa Romeo


69 450

24 smart


141 403

25 Infiniti

396 205 66

26 Acura



63

Total 854,371 918,835 981,393 979,860 1,095,796

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