08 December 2015

JLR Roaring Ahead In November 2015

JLR hasn't always fulfilled my optimistic expectations for 2015 but they are coming home with a wet sail, or finishing strongly if you haven't heard that saying before. We'll now look at each marque for November '15.

Jaguar: 6,000 sales in 11/2014 and 8,000 in 11/2015, up 33%. The XE model constituted 4,000 of those sales or half the November 2015 figure. The UK was up 66% and the rest of Europe 123%. The figures below are from Jan-Nov 2015.


Model 2015 Share
Region 2015 Share

XF 33,251 44%
Europe 37,090 49%

XE 19,669 26%
Nth Amer 14,487 19%

XJ 11,426 15%
China 12,935 17%

F-Type 10,767 14%
Rest Wld 11,092 15%

XK 491 1%
Total 75,604

Total 75,604





Land Rover: 30,600 sales in 11/2014 and 38,600 in 11/2015, up 26%. The Defender model increased most as a percentage +26.5% and as the model is being phased out has caused a last minute surge in demand. The Discovery Sport wasn't sold last year so was actually the biggest improver by units. The UK was up 72%, the rest of Europe +62% and North America +74%. .


Model 2015 Share




Evoque 98,305 27%
Region 2015 Share

RR Sport 79,443 22%
Europe 154,987 43%

Disc Sport 59,453 16%
China 71,928 20%

Range Rover 54,373 15%
Nth America 68,961 19%

Discovery 45,937 13%
Rest World 66,032 18%

Defender 21,128 6%
Total 361,908

Freelander 3,269 1%




Total 361,908




Summary: A record breaking November sales performance for JLR. I would anticipate JLR combined to sell 477,000 vehicles in 2015, up from 144,000 in 2009. That is a massive improvement and testament to how well managed the company is and of the quality of the personnel.

No comments: