20 December 2015

Ecuador Vehicle Sales By Brand : 2010-14

A Chevrolet negotiating a leafy street in Quito

Sales are remarkably stable for this five year period. So too are Chevrolet registrations, as it continues to dominate the market with about 45% share. Kia at least increased it's percentage of sales but sister brand Hyundai fell by more, from 13% to under 9% from 2010 to 2014.

European brands have work to do. Only Renault can squeeze into the top 10 and many Chinese makes outperform them. Blue is for US brands, salmon Japanese, yellow represents other Asian brands and pale blue European. These figures also include commercial vehicles. There are many more brands operating here, but most selling in tiny numbers. On the list there is over 98% of all sales, yet there are 65 brands listed on sale.


Rk Make 2010 2011 2012 2013 2014

1 GM 53,429 59,189 54,947 50,195 53,575

2 Kia 10,908 11,965 10,144 12,300 12,038

3 Hyundai 17,241 14,879 12,296 9,629 10,623

4 Mazda 8,589 8,012 5,120 6,402 6,916

5 Toyota 8,722 6,730 6,840 6,425 6,476

6 Nissan 9,407 10,080 7,051 6,576 6,019

7 Hino 3,831 4,133 3,625 3,735 4,578

8 Ford 4,080 4,385 4,254 4,086 4,164

9 Renault 5,005 5,441 2,685 2,533 2,587

10 Great Wall 679 2,071 2,090 1,688 2,160

11 VW 2,603 3,590 2,969 1,846 1,942

12 JAC 406 924 1,086 1,175 1,314

13 Chery 490 1,515 1,854 1,134 1,117

14 DFSK



765

15 Chrysler 97 204 305 573 513

16 Kenworth 271 353 480 492 472

17 Citroën 115 137 178 184 453

18 Mitsubishi 1,034 983 371 454 419

19 Mercedes 451 446 327 44 335

20 Dong Feng 96 163 90 140 303

21 BYD 138 77 140 31 299

22 Fiat 98 68 169 508 278

23 Freightliner 219 249 276 341 272

24 Škoda 745 647 551 525 261


Other 3,518 3,652 3,598 2,796 2,181


Total 132,172 139,893 121,446 113,812 120,060

Data source: AEADE.

Somewhere in rural Ecuador a Chevy pick-up is busy working...or playing

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