29 November 2015

Car Production In Germany By Brand : 1990-99

The Focus came out late this decade made at Saarlouis, Saarland

The early 1990's were marked by a recession, noted in the production chart below. Mainstream car production numbers didn't change during this period, while toward the end of the decade premium cars were hitting 40% of the total cars made in Germany. Ford went from 3rd largest German car producer to 6th over this time.

All premium cars were doing well except Porsche that struggled financially. Reliance on sports cars was at times challenging,  not helped by its dependency on the U.S. which had recessions from time to time. Porsche needed to spread its sales and especially its product range as wide as possible.

Please note that the figures below are in thousands, so three zeros need to be added. 1991 had some production not accounted for.


Yr VW GM MB BMW Audi Ford Por Unkn Total

1990 1,509 1,030 574 500 421 594 32 - 4,660

1991 1,463 981 576 536 450 633 21 17 4,677

1992 1,550 1,072 531 580 492 622 17 - 4,864

1993 1,163 849 481 510 341 437 13 - 3,794

1994 1,162 964 584 550 355 461 18 - 4,094

1995 1,225 999 588 563 448 518 19 - 4,360

1996 1,245 1,036 634 570 492 540 23 - 4,540

1997 1,189 1,040 704 598 558 558 31 - 4,678

1998 1,617 1,051 851 638 605 556 30 - 5,348

1999 1,524 1,030 908 680 573 562 31 - 5,308

Summary: Yet another decade of increased production. However, it was getting close to a maximum of what could be expected. The shift to premium was adding value to the industry.

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