21 October 2015

Land Rover Sales By Nation: Jan-Sep 2015 (Exclusive)

The Discovery is a popular model within the range

Something I believe is an exclusive is sales by nation for Land Rover. I haven't been able to put out all countries as LR doesn't disclose that so all of this is my work. However, it covers over 90% of global sales. Germany, Italy and Belgium are three nations that have sizable LR sales in the commercial vehicle category and so their totals are lower than they should be. I estimate at least 5,000 units between them could be added if I had the data to hand.

All nations of the Middle East are not here and a myriad of smaller countries elsewhere are absent too. Pakistan is only locally assembled Defenders. India is also not shown because LR do not reveal how many cars they sell there. This is mind numbing, as by all accounts sales are good and climbing. Why hide it? I tell you its crazy!

Manufacturers generally don't make this sort of thing available, nit just LR? The Renault Group is the only one that does and what harm has it done to them? Competitors already know, its just the public that is in the dark. Hats off to Renault and its thinking outside the padded cell. It's good publicity but antiquated thinking on the part of all other PR departments. The number of people that read this sort of article shows the interest is there.


1 China 58,660 20.4%


2 UK 57,900 20.2%
Europe

3 USA 48,403 16.8%
28 Nations

4 Germany 13,392 4.7%


5 Italy 11,797 4.1%
Asia /

6 Russia 8,560 3.0%
Pacific

7 Australia 8,450 2.9%
9 Nations

8 France 7,949 2.8%


9 Spain 6,790 2.4%
America

10 Brazil 6,363 2.2%
7 Nations

11 Canada 5,327 1.9%


12 Korea 4,310 1.5%
Africa /

13 RSA 3,961 1.4%
Middle East

14 Belgium 3,682 1.3%
3 Nations

15 Switzerland 3,154 1.1%


16 Japan 2,313 0.8%


17 Ireland 1,589 0.6%


18 Austria 1,558 0.5%


19 Netherlands 1,341 0.5%


20 Mexico 1,006 0.4%


21 Turkey 977 0.3%


22 NZ 804 0.3%


23 Poland 708 0.2%


24 Sweden 702 0.2%


25 Romania 646 0.2%


26 Czech Rep 618 0.2%


27 Luxembourg 604 0.2%


28 Portugal 598 0.2%


29 Norway 591 0.2%


30 Hong Kong 489 0.2%


31 Ukraine 392 0.1%


32 Chile 318 0.1%


33 Pakistan 315 0.1%


34 Singapore 300 0.1%


35 Finland 178 0.1%


36 Iceland 124



37 Israel 123



38 Denmark 109



39 Estonia 101



40 Thailand 54


41 Croatia 53



42 Mauritius 50



43 Argentina 40



44 Greece 30



45 Slovenia 28



46 Liechtenstein 27



47 Uruguay 19




Others 21,764 7.6%



Listed Sales 265,503




Actual Sales 287,267



As for the list, China is just hanging on by a thread to top spot. I have heard the new factory in China has not got off to as fast a start as was anticipated, which would explain (in part) the slower sales there. That plus the explosion at Tianjin. The UK is poised to pass it and take first place, while the US is also doing well. Russia has fallen badly due to economic issues. New Zealand has done amazingly for the size of the country and sales will pass 1,000 by year's end I wold imagine.

No comments: