22 October 2015

Jaguar Sales By Nation: Jan-Sep 2015 (Exclusive)

Jaguar is about to grow rapidly in sales. The XE is arriving in a dealer near you or will soon. The new XF is at hand as is the all new F-Pace crossover. Things are moving swiftly. I all of that the UK is having a strong run of sales, now accounting for about 30% of sales, although sales fall off at the end of the year in Britain so the final 2015 result will be a bit lower than that.

The US is solid but still yet to see the XE and the new models will really take off there. China is a conundrum. Sales have tumbled there without too much of an explanation. Some cars were lost in Tianjin but the main thing is will they rebound? Hard to say when the reason for the fall isn't revealed.

I love to a go a-wandering along a mountain pass...The new F-Pace surely will

Elsewhere Germany is taking to Jaguar with some gusto, as is Korea. Amazingly Korea is now Jaguar's 5th largest market. Another point of note is that Jaguar sell more cars in Belgium than France. Russia is doing poorly as car sales implode and South Africa (RSA) is also on a downward trajectory.

The sales below cover just over 95% of global sales so a good indicator of where the brand sells. They are colour coded by region for easier identification of where they sell.


1 UK 17,966 29.9%


2 USA 11,216 18.6%
Europe

3 China 9,727 16.2%
26 Nations

4 Germany 3,960 6.6%


5 Korea 1,940 3.2%
Asia /

6 Italy 1,166 1.9%
Pacific

7 Spain 1,080 1.8%
8 Nations

8 Canada 1,044 1.7%


9 Belgium 996 1.7%
America

10 France 981 1.6%
6 Nations

11 Japan 917 1.5%


12 Australia 804 1.3%
Africa /

13 Russia 746 1.2%
Middle East

14 Switzerland 708 1.2%
3 Nations

15 Netherlands 533 0.9%


16 RSA 530 0.9%


17 Brazil 330 0.5%


18 Austria 303 0.5%


19 Singapore 299 0.5%


20 Ireland 241 0.4%


21 Portugal 205 0.3%


22 Turkey 176 0.3%


23 Poland 167 0.3%


24 NZ 137 0.2%


25 Sweden 128 0.2%


26 Mexico 121 0.2%


27 Denmark 91 0.2%


28 Czech Rep 73 0.1%


29 Norway 72 0.1%


30 Hong Kong 61 0.1%


31 Finland 60 0.1%


32 Chile 55 0.1%


33 Israel 51 0.1%


34 Romania 49 0.1%


35 Luxembourg 38 0.1%


36 Mauritius 23


37 Thailand 21


38 Slovenia 11



39 Estonia 9



40 Croatia 4



41 Liechtenstein 4


42 Greece 3



43 Argentina 1




Others 3,098 5.2%



Listed Sales 57,047




Actual Sales 60,145


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