17 October 2015

Car Sales France By Brand : 1980-84


In the early 1980's sales were growing in france, until 1984 when they hit a speed bump. This was due to government introducing measures to curb increasing external debt. Car sales dropped nearly 13% that year, although Renault did worse with a 23% fall. Reggie had 40.5% share in 1980 but only 31% in 1984. On the other hand, Peugeot had lifted its slice of the pie from 15.7% to 18.1% in the same period. PSA owned Talbot started the period strongly with 5.3% but ended up with a paltry 2.3% as it was now on the way out.

European brands (light blue) dominated the French car scene with a couple of US brands doing well. Japan (salmon) was still struggling to increase their penetration at this time but now they did have a solid following.

Rk Make 1980 1981 1982 1983 1984
1 Renault 759,312 713,195 804,968 708,713 544,968
2 Peugeot 293,461 256,287 261,394 301,162 317,414
3 Citroën 270,983 260,286 248,975 259,028 224,056
4 Ford 68,426 101,332 132,815 143,521 138,235
5 Fiat 53,147 64,842 83,995 83,139 78,437
6 Opel 32,709 34,000 51,541 77,195 76,456
7 VW 75,727 101,929 100,685 90,859 73,286
8 Talbot 112,776 86,449 109,201 87,957 40,225
9 BLMC 20,690 20,681 32,024 30,447 30,220
10 BMW 17,329 24,521 33,467 33,127 30,220
11 Audi 17,455 20,283 23,725 24,617 24,231
12 Lada 13,069 19,324 23,613 24,134 23,051
13 Alfa Romeo 25,380 24,923 31,761 27,888 20,416
14 Mercedes 14,430 16,258 17,853 18,843 19,008
15 Seat


2,366 17,068
16 Volvo 8,207 9,789 10,897 13,956 15,778
17 Nissan 17,700 13,822 17,726 16,001 14,694
18 Mazda 13,021 12,568 15,383 13,632 14,597
19 Toyota 13,095 10,509 13,515 12,851 12,720
20 Autobianchi 8,452 9,317 9,620 9,404 9,583
21 Lancia 6,801 8,407 7,736 10,428 9,208
22 Honda 8,293 6,649 9,143 8,227 7,667
23 Škoda 1,636 3,892 3,845 5,272 3,790
24 Mitsubishi 2,788 3,213 4,032 3,863 3,505
25 FSO
1,639 1,883 2,024 2,144
26 Zastava 1,370 1,203 759 1,793 1,501
27 Porsche 1,060 1,283 1,538 1,612 1,370
28 Innocenti 4,077 3,060 838 2,190 1,274
29 Saab 179 350 334 806 1,234
30 Matra 3,887 3,551 2,318 1,827 670

Others 7,742 1,264 906 735 647

Total 1,873,202 1,834,826 2,056,490 2,017,617 1,757,673

The previous blog in the series was 1974-79.
The next in the series was 1985-89.

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