25 September 2015

Mitsubishi Worldwide Prod Car/LCV By Nation : 2011-14

A lot rides on the Outlander's shoulders

The 19th largest car producer is very much a made in Asia brand. It used to share a plant in the Netherlands with Volvo but found going it alone too much and closed that. It also had a plant in common with Chrysler in the US but now that it tries to keep it going without a partner is again not cost effective, so the US plant is to go as well.

That will leave virtually all capacity in Asia. That isn't a disaster but will work against the company being a global success. There are benefits to having factories in a region that you want to be a big selling car maker. Countries such as Thailand will be an important part of the picture as an exporting hub.

However, Mitsubishi is a stand alone car maker and its hard to see where it goes from here. Maybe Asia/Pacific will be enough to keep it viable with marginal presence in other regions. Only 1.5% of all cars/LCVs made is challenging for profitability in this cash hungry, volume driven industry.

11 12 13 14 Nation 2011 2012 2013 2014 %
1 1 1 1 Japan 600,164 512,873 578,329 639,673 50.7
2 2 2 2 Thailand 209,003 356,750 357,627 323,273 25.6
3 7 5 3 China 109,463 21,527 61,891 75,564 6.0
7 6 3 4 USA 37,145 36,974 67,344 69,173 5.5
4 3 4 5 Indonesia 53,316 62,860 63,480 58,986 4.7
5 5 7 6 Taiwan 50,088 40,644 35,886 37,545 3.0
6 4 6 7 Brazil 37,350 40,950 39,090 26,730 2.1
9 9 8 8 Philippines 12,778 13,455 13,722 16,483 1.3
- - 9 9 Russia

3,783 9,453 0.7
13 10 10 10 India 497 810 1,980 1,380 0.1
- - 13 11 Venezuela

422 918 0.1
12 11 12 12 Vietnam 602 601 601 871 0.1
10 12 11 13 Tunisia 1,860 300 1,560 540 0.0
- 13 14 14 Bangladesh 176 162 536 0.0
8 8 - - Netherland 23,808 19,516
11 - - - RSA 778






Total 1,136,852 1,107,436 1,225,877 1,261,125 1.5

Data source: OICA.

No comments: