21 September 2015

Fiat Brand Global Production Car/LCV By Nation : 2011-14

I'm not sure I get this photo, but it is fascinating and it does feature a Fiat

Fiat production dropped from 2.1 to 2.0% of worldwide volume, so not that much. But in a growing market, that meant dropping from 12th to 15th. Being so reliant on Brazil seemed the problem as that nation has had a mini implosion of sales.

Fiat was once a leading car maker in Europe, but gradually slipped as new models didn't quite measure up to the ones they replaced. Brazil held up well with models designed with that market in mind but Europe was becoming more sophisticated and Fiat didn't meet that as well as it should.

There is now a plan for Fiat to have an 'emotional' and a 'rational' range. The 'emotional' side will be based around the growing 500 range and the 124 Spider sports car made by Mazda. The 'rational' part will be based on a new Panda, Uno and a new compact car.

The 500 range gets into the more premium European taste while the cheap and cheerful 'rational' range will tap into the mainstream budget small car that still sells well in Southern Europe especially.

11 12 13 14 Nation 2011 2012 2013 2014 %
1 1 1 1 Brazil 745,873 812,749 740,174 675,396 39%
3 2 2 2 Italy 399,834 385,371 400,609 399,703 23%
2 3 3 3 Poland 400,560 293,891 244,326 259,431 15%
9 6 4 4 Serbia 8,110 23,336 113,878 103,150 6%
5 5 6 5 Argentina 113,468 73,863 104,891 95,538 5%
4 4 5 6 Turkey 176,726 97,064 107,319 86,957 5%
- - 7 7 Mexico

92,464 71,321 4%
7 7 8 8 India 18,265 20,232 35,650 32,518 2%
6 8 9 9 France 19,753 15,233 13,528 16,030 1%
8 9 10 10 Hungary 12,460 8,857 4,637 2,182 0%




Total 1,895,049 1,730,596 1,857,476 1,742,226 2%

Data source: OICA.

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