18 September 2015

Audi Brand Worldwide Production Car By Nation : 2011-14


At 14th is Audi, with production up from 1.9 to 2.1% of global output in 2014 from 2013. About half of all units made are in Germany and by adding China, something like over three quarters of all Audi production is covered. Apart from domestic plants in Ingolstadt and Neckarsulm (which make most models), overseas plants are as follows:

Belgium (A1), China (A4L, A6L, Q5), Hungary (TT, A3 Cabriolet), Slovakia (Q7) and Spain Q3,

Assembly from kits which doesn't count as full car making in this chart is carried out in Brazil (A3), India (A3, A4, A6, Q3, Q5, Q7), Russia (A4, A5, A6), The Ukraine (A4, A6),

I get the impression Audi has reached a ceiling in the sense that continued growth will be a challenge, depending on how the global sector increases. Increased competition is part of it as is how far Audi can go in taking sales off the other two German premium rivals. Audi did win the premium poll I held for the big three German makes, but the small sampling must be taken into account.

11 12 13 14 Nation 2011 2012 2013 2014 %
1 1 1 1 Germany 849,446 814,854 852,330 845,190 47%
2 2 2 2 China 258,556 333,433 420,149 529,205 29%
5 6 6 3 Hungary 39,518 35,217 42,851 135,232 8%
6 4 4 4 Spain 19,654 102,569 106,533 115,979 6%
3 3 3 5 Belgium 117,566 124,859 120,520 115,378 6%
4 5 5 6 Slovakia 53,707 56,890 63,543 60,990 3%




Total 1,338,447 1,467,822 1,605,926 1,801,974 2%

Data source; OICA.

...and I thought all they needed was a cookie cutter

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