15 July 2015

Land Rover Production By Model : 1970-2014

Trying to put production history together from 1948 to 2014 is no mean feat. Thankfully there are enough LR boffins and lovers of all things Landie to research the brand's fascinating history. Based on the WW II Jeep, it was conceived so as to use aluminium which was available (unlike steel at the time) to make a farm vehicle. No one envisaged it continuing in production the way it did and was soon seen all over the world providing transport in even the most hostile environments.

Defender: Getting accurate data is a challenge and it seems the Defender figure may be a tiny bit lower than it should be. The 2 millionth was made around June 2015 so my figures up to 2014 look just a tad on the low side. Not much in it. The word icon is overused but what is known as the Defender is that in every sense of the word. They comprise about 45% of all Land Rovers ever made, although in fairness they have a jump on the others longevity wise. About 30,000 p.a. have been made over about 67 years.

Discovery: Also known as the LR 3/4, it is the second most made Land Rover model. It is a mid sized vehicle that in some ways sums up what the modern LR is as, a utilitarian vehicle with comfort and serious offroad ability. It's reliability reputation has at times been below where it should but it is much better now and seems to be enjoying a production revival despite this series being introduced in 2009. Production was inititally modest but it soon gathered pace. There have been four series so far of the model and nearly 45,000 p.a. have been made over 25 years.



Freelander: Also known as the LR 2, it hit the ground running in 1988. The first LR to be an instant hit, and it has maintained a strong following, especially in Europe. It should have been released sooner but the Rover Group at the time didn't allocate the necessary funds to do so, being somewhat cash strapped as it was. Over its life, it only came in two series and has been replaced in 2015 by the Discovery Sport. If you count the latter as a different vehicle (as I do), then it is the first LR to be discontinued. About an average 57,000 vehicles were made each year, just falling short of a million units.

Range Rover: When LR mulled over a second vehicle for the brand, building a utility vehicle with an upmarket side to it was a bold move. Initial production number suggest it took a few years to really accepted. It is now selling better than ever! Some of the latter figures are rounded because they are included with RR Sport when released. I have based them on sales figures in order to separate them. Now in its 4th series, 20,000 p.a. have been made over a 43 year period.

Range Rover Sport: As the name suggests this is the sportier version of the above. The first series was based on the Discovery chassis, not the Range Rover as the name would suggest. The second series now in production is RR based, with aluminium being used extensively to improve efficiency. The new series has sent sales to new heights in 2014. Well over 50,000 units have been produced each year on average.

Evoque: This compact SUV is the least produced in total of the range being the newest. It is less than four years old as of the end of 2014. Still, it already has exceeded 400,000 units produced and one would expect it will be the fastest LR vehicle to reach one million sales. It has recently been made in China and that is not included in the data. Annual production 116,000 p.a.

Year Evoque RR Sport Range Rv Discovery Freelander Defender Total
Prior - - - - - 656,577 656,577
1970 - - - - - 47,538 47,538
1971 - - 2,633 - - 56,703 59,336
1972 - - 5,510 - - 52,445 57,955
1973 - - 6,519 - - 49,724 56,243
1974 - - 8,604 - - 45,169 53,773
1975 - - 10,516 - - 52,681 63,197
1976 - - 12,207 - - 48,512 60,719
1977 - - 9,667 - - 41,452 51,119
1978 - - 11,240 - - 46,172 57,412
1979 - - 11,373 - - 42,936 54,309
1980 - - 9,708 - - 33,697 43,405
1981 - - 10,441 - - 20,994 31,435
1982 - - 13,255 - - 28,384 41,639
1983 - - 12,182 - - 22,473 34,655
1984 - - 11,897 - - 25,562 37,459
1985 - - 14,212 - - 31,046 45,258
1986 - - 14,486 - - 19,195 33,681
1987 - - 20,778 - - 20,475 41,253
1988 - - 24,021 - - 22,229 46,250
1989 - - 28,507 3,296 - 23,437 55,240
1990 - - 24,194 23,067 - 21,210 68,471
1991 - - 16,412 19,261 - 18,915 54,588
1992 - - 15,334 24,312 - 17,416 57,062
1993 - - 14,780 35,744 - 17,482 68,006
1994 - - 17,259 54,499 - 22,265 94,023
1995 - - 29,629 69,904 - 27,600 127,133
1996 - - 30,506 66,388 - 31,724 128,618
1997 - - 30,451 59,053 3,503 36,169 129,176
1998 - - 27,509 48,799 60,577 31,704 168,589
1999 - - 17,959 54,801 69,186 24,155 166,101
2000 - - 18,477 56,364 71,391 29,376 175,608
2001 - - 13,790 41,788 71,859 25,364 152,801
2002 - - 27,497 43,030 72,040 29,555 172,122
2003 - - 31,305 45,043 58,915 26,912 162,175
2004 - - 33,732 41,668 61,215 27,239 163,854
2005 - 39,293 27,759 56,159 41,340 23,075 187,626
2006 - 58,108 28,308 50,633 27,686 24,642 189,377
2007 - 60,990 30,088 43,919 76,335 23,392 234,724
2008 - 45,602 23,812 35,035 59,137 25,881 189,467
2009 - 30,064 14,374 20,982 35,405 15,899 116,724
2010 - 47,002 25,000 39,002 52,668 17,605 181,277
2011 40,212 55,829 30,000 45,742 48,753 20,563 241,099
2012 112,331 56,935 28,000 45,161 52,993 16,328 311,748
2013 127,302 59,101 45,000 42,907 57,618 18,513 350,441
2014 126,707 86,241 55,000 50,631 48,049 19,126 385,754
Total 406,552 539,165 893,931 1,117,188 968,670 1,979,511 4,378,054
Avg 116,158 53,917 20,550 44,688 56,981 29,767 65,835
Year Evoque RR Sport Range Rv Discovery Freelander Defender Total

Data source: Various (and thanked very much for their contribution).

Summary: The Defender is about to end production in the UK, I assume to recommence somewhere like India and sold where it still can be. A new model will come but this is an impossible act to follow, so the best thing to do is forget its forbear and look at it a new model. The Discovery Sport (below) will be a winner and in my estimation it is the best all round vehicle available today (it would happily sit in my garage). LR production will soon reach 5 million units. What an amazing company LR is.

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