23 June 2015

New Zealand Car Sales By Brand : 1985-89

Car assembly plant Petone, Wellington, NZ.
Hillman then Mitsubishi cars were assembled there.

Things were changing in the 1980's for the NZ car industry. Import duty on new cars started to be progressively removed and there was a relaxing of restrictions on used cars being imported. The bottom of the chart below shows used import numbers starting to impact on the market. The used cars were mainly from Japan who drive on the same side of the road.

Toyota muscled itself into top spot past both Ford and Mitsubishi. European makes started to make a bit of a comeback as fully built up tariffs were slowly being removed. Assemblers started to assess their operations and GM closed its plants in 1984 and 1990. Lada benefited with a deal between the NZ dairy board and Russia. Butter and meat was exchanged for vehicles. Peugeot was just about in the top 10 by 1989 and Fiat was close behind.


Brand 1985 1986 1987 1988 1989

Toyota 12,364 11,668 10,087 12,426 15,826

Ford 17,260 15,345 14,476 13,145 13,399

Mitsubishi 13,272 10,528 10,095 9,866 12,666

GM/Holden 9,813 9,008 13,342 9,003 9,678

Nissan 6,157 5,997 6,317 5,803 8,625

Honda 9,946 7,476 6,528 6,001 6,369

Mazda 4,904 5,171 3,855 4,055 4,491

Lada 210 424 961 1,387 1,843

Hyundai 187 964 1,616 1,582 1,699

Subaru 2,319 2,443 2,215 1,276 1,463

Peugeot 49 68 163 470 1,157

Daihatsu 1,098 998 937 838 1,136

Fiat 250 810 1,332 981 1,108

Suzuki 1,451 1,464 925 785 859

BMW 513 909 877 631 678

Rover Group 188 396 713 593 504

Alfa Romeo 128 392 414 326 274

Isuzu 151 47 130 231 273

Citroen 103 204 195 170 263

Renault 243 338 389 188 256

Audi 211 288 321 258 247

Mercedes 229 458 306 179 133

Volvo 170 320 263 149 132

Lancia 76 57 52 73 125

Proton

76 90 117

Jaguar 96 129 202 150 104

Others 128 173 712 562 437

Total 81,516 76,075 77,499 71,218 83,862

Used Imports 2,918 3,946 12,129 17,371 50,966

Data source: MIA.

For the start of the series, simply click here for 1975-84.
1990-94 can be accessed here.

2 comments:

Grunt said...

Mitsubishi on 3rd? Mitsubishi??
Over here in the olde continent, that is an entirely irrelevant brand, a market share well below 1%...
Worse even in the US, they sold 77K cars on a market of 16,5 million, less than 0.5% market share.
Plain weird how much difference there is between markets!

RayCee Smith said...

Hi grunt. It was all to do with car assembly. Mitsubishi got in with the Hillman assembler who had done well with that brand and switched everything over. They effectively hit the ground running. Yes brands do vary around the world for that kind of reason.
As the NZ series continues, you will see that Mitsubishi has not been able to maintain that position. It succeeds only as a 'value' alternative to other Japanese makes in the current market.