Some manufacturers may feel a poor year is bad publicity, but it doesn't have to be. For example if sales are down, put a spin on it. I remember when BMW had to release a poor sales performance during the worldwide downturn, it said the decrease was in line with expectations. If the problem is because of a lull in new model releases, say so. If it due to pulling back on discounting, why not say?
|Nissan is a very open UK car brand|
when it comes to UK sales, and why not?
Here are some I have for 2014. It isn't all the models, but the ones I could find with over 10,000 sales. There is a colour code to group models into a region or nation. The top ten sales and their combined percentage are at the bottom of the list.
|11||BMW 3 Series||38,649|
|15||Vauxhall Zafira Tour||31,092|
|23||BMW 5 Series||21,511|
|27||Citroen C4 Picasso||19,164|
|29||R Rover Evoque||18,723|
|% of Total||27.3|
|The Toyota Auris, here in Tourer guise|
Data source for the above list: SMMT, Nissan, Toyota and Kia.
Food for thought:
Success is based on good product so letting the public have some data isn't going to change that.