29 May 2015

Top 40 (Most of) Car Sales By Model UK : 2014

When you deal with the car industry, you soon realise how much better many could do in PR. Publicising sales and or production data is at times woefully inadequate. Renault is very open about global sales, perhaps more than any other car maker. It's partner Nissan is quite poor with international data in comparison. BMW and VW Group are quite good but Mercedes Benz is very much the opposite. British companies have always been slack in releasing dat,a but under Tata, JLR is better.

One could argue that commercially sensitive data has to be protected. However, unless it is extremely detailed it won't be giving anything away. What it will provide is public awareness and brand promotion if handled with skill.

Some manufacturers may feel a poor year is bad publicity, but it doesn't have to be. For example if sales are down, put a spin on it. I remember when BMW had to release a poor sales performance during the worldwide downturn, it said the decrease was in line with expectations. If the problem is because of a lull in new model releases, say so. If it due to pulling back on discounting, why not say?

Nissan is a very open UK car brand
when it comes to UK sales, and why not?
As for UK car sales by model, the SMMT do release some but they make a living selling data so understandably won't give out too much. Few manufacturers release anything and I assume there is nothing to stop them except for laziness or paranoia. Nissan and Toyota are the best I can find and Kia are OK. The rest are missing out.

Here are some I have for 2014. It isn't all the models, but the ones I could find with over 10,000 sales. There is a colour code to group models into a region or nation. The top ten sales and their combined percentage are at the bottom of the list.

Rk Make/Model Sales

1 Ford Fiesta 131,254

2 Ford Focus 85,140

3 Vauxhall Corsa 81,783

4 VW Golf 73,880

5 Vauxhall Astra 59,689

6 Nissan Qashqai 49,909

7 VW Polo 48,004

8 Audi A3 45,581

9 Fiat 500 44,005

10 Nissan Juke 39,263

11 BMW 3 Series 38,649

12 Mercedes C-Class 31,525

13 Vauxhall Insignia 31,313

14 Toyota Yaris 31,160

15 Vauxhall Zafira Tour 31,092

16 Mercedes E 28,707

17 Hyundai i10 25,030

18 Ford Kuga 24,353

19 Nissan Note 23,309

20 Audi A4 22,728

21 VW Up! 22,461

22 Kia Sportage 21,575

23 BMW 5 Series 21,511

24 Skoda Octavia 20,984

25 Toyota Aygo 20,620

26 VW Passat 19,658

27 Citroen C4 Picasso 19,164

28 Toyota Auris 19,109

29 R Rover Evoque 18,723

30 Ford C-MAX 18,350

31 VW Tiguan 16,954

32 Hyundai ix35 16,890

33 Kia Picanto 15,385

34 Audi A6 15,055

35 Nissan Micra 15,010

36 Suzuki Alto 14,330

37 Ford B-MAX 13,691

38 Jaguar XF 13,646

39 Kia C'eed 13,189

40 Kia Rio 12,231

Top 10 658,508

% of Total 27.3

Total 2,476,435

The Toyota Auris, here in Tourer guise

Data source for the above list: SMMT, Nissan, Toyota and Kia.

Food for thought:
Success is based on good product so letting the public have some data isn't going to change that.

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