01 May 2015

Car Sales South England Top 5 By Region : 2014



South is where the money is in the UK, well the South East region in particular. The SE is the strongest car buying area.




The SW was an area of solid increase for 2014, which made Vauxhall's increase look like a decrease. VW had a very good year.


South West

10 11 12 13 14 Make 2014 Share + / -

2 1 1 1 1 Ford 34,270 13.9% 19%

1 2 2 2 2 Vauxhall 24,397 9.9% 6%

3 3 3 3 3 Volkswagen 20,401 8.3% 30%

5 6 4 4 4 BMW 17,872 7.3% 17%

4 5 6 6 5 Audi 15,168 6.2% 21%






Total 245,936
17%

The SE had nearly half a million cars purchased in the region. Ford was bumped down to third, while GM's Vauxhall had a year to smile about. No brand really dominates.


South East

10 11 12 13 14 Make 2014 Share + / -

1 3 3 3 1 Vauxhall 53,248 10.9% 19%

3 1 2 2 2 Volkswagen 51,619 10.6% 13%

2 2 1 1 3 Ford 46,756 9.6% -8%

4 4 4 4 4 Audi 42,591 8.7% 11%

6 6 5 5 5 Mercedes 38,597 7.9% 7%






Total 488,825
7%

Car ownership in London is costly and challenging. That would explain the relatively low sales for such a large population. If I lived there it would be public transport for me and I would hire a car if I needed one. Ford opened a substantial lead while Nissan and Mercedes had robust increases.


London

10 11 12 13 14 Make 2014 Share + / -

1 1 1 1 1 Ford 22,263 14.0% 15%

3 3 3 3 2 Vauxhall 12,963 8.1% -1%

2 2 2 2 3 Volkswagen 12,761 8.0% -7%

6 6 4 4 4 Nissan 12,401 7.8% 20%

4 4 5 6 5 Mercedes 11,857 7.4% 31%






Total 159,271
12%

Data source: DFT.

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