16 April 2015

Škoda Global Production By Model : 2014

Rapid production increased er...rapidly

The range is broader and sales are steadily on the rise, 2014 being a record year. It is still mainly a European brand but is doing well in China, which is a big help. The Octavia has become the mainstay of the range and the newer Rapid is earning its keep. The small Citigo doesn't seemed to have succeeded and the quirky Roomster has proved to be a marginal seller.


10 11 12 13 14 Model 2014 % + / -

1 1 1 1 1 Octavia 397,433 37.9% 11%

- 6 7 3 2 Rapid 228,175 21.7% 84%

2 2 2 2 3 Fabia 162,954 15.5% -17%

4 4 4 5 4 Yeti 107,084 10.2% 27%

3 3 3 4 5 Superb 82,079 7.8% -15%

- 7 6 6 6 Citigo 41,974 4.0% -2%

5 5 5 7 7 Roomster 29,983 2.9% -5%






Total 1,049,682
13%

Data source: VW.

Summary: The Škoda brand is doing well for VW. It's sales improvements have been steady rather than spectacular but the reputation is building. Will it venture into more markets?

The Yeti production grew 27% in 2014

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