12 April 2015

Peugeot Global Sales By Model : 2014

Total vehicle sales were up 5%, cars +7% and the bottom line has also improved. Profitability is more important over volume and something the current CEO is pursuing with zeal.

The 2008 drove up sales and - no doubt - profit for Peugeot

Peugeot's way of keeping older models running while new models have been introduced makes the chart look more complicated than it would otherwise. The 208 is the latest of the top model, but the 206 and 207 are still around too. The 301 and 408 are 4-door cars made for emerging markets only, an increasingly common and necessary route to be taken.

The colour coding for both charts is based on increase (green), decrease (yellow) and defunct (pink).


10 11 12 13 14 Nation 2014 % + / -

1 1 1 1 1 206/7/8 355,136 25.4% -24%

3 2 2 2 2 307/8/408 302,537 27.2% 12%

- - 12 6 3 2008 204,553 14.6% 175%

4 4 5 3 4 3008 153,598 11.0% 9%

- - 11 7 5 301 110,366 7.9% 53%

10 7 6 5 6 408 77,958 5.6% -6%

11 5 3 4 7 508 74,287 5.3% -17%

5 6 7 8 8 107/8 65,854 1.6% 14%

6 8 8 9 9 5008 35,811 2.6% -19%

8 10 9 10 10 4007/8 7,680 0.5% -22%

7 9 10 11 11 RCZ 6,994 0.5% -24%

9 11 12 12 12 807 1,714 0.1% -39%

13 12 13 13 13 iOn 750 0.1% 61%

2 3 4 14 - 405/7

12 - - - - 1007






Total 1,397,238
7%

The four commercial vehicles came up with a combined decrease of 3%.


10 11 12 13 14 Nation 2014 % + / -

1 1 1 1 1 Partner 134,738 56.6% -6%

2 2 2 2 2 Boxer 54,515 22.9% 2%

4 4 3 3 3 Expert 30,197 12.7% 16%

3 3 4 4 4 Bipper 18,505 7.8% -19%






Total 237,955
-3%

Data source: PSA.

The tiny 108 scurrying around Paris

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