28 April 2015

Dacia Global Sales By Model : 2014



There is no doubt Dacia has done well under Renault. The 50,000 sales barrier was broken in 2003, to nearly half a million now. The figures below pertain to cars wearing the Dacia brand name. Many more are now sold with a Renault logo attached. The three biggest selling Dacia models all had strong increases. A 10% increase for total sales is a fine effort in a poor Euro zone.


10 11 12 13 14 Model 2014 Share + / -

1 3 3 1 1 Sandero 168,651 35.5% 12%

3 1 1 2 2 Duster 157,679 33.2% 37%

2 2 2 3 3 Logan 98,374 20.7% 42%

- - 4 5 4 Lodgy 27,025 5.7% -37%

- - 5 4 5 Dokker 22,838 4.8% -55%






Other 57






Total 474,624
10%

Data source: Renault.

Summary: The models are booming in emerging markets, but made in overseas factories and sold as Renault cars. Seeing as the Dacia brand is for Europe, I wonder if there is much increase for the marque itself. The product has been so good for the Renault Group as a whole and that is how to view it, in broader terms.

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