25 April 2015

Colombia & Ecuador Production by Brand : 2014

Renault Sofasa assembly line in Colombia 

They assemble vehicles in Colombia, in case you were asking the question. Virtually all the Renault cars are really Dacia models, and many are exported. The drop in Mazda production signals the end of assembly in the country. With Colombia making trade deals with many countries, the challenge is whether it is viable to make cars there. Time will tell.


10 11 12 13 14 Model 2014 Share + / -

2 2 1 1 1 Renault 68,453 51% -8%

1 1 1 2 2 Chevrolet 55,966 42% 31%

4 4 4 4 3 Hino 5,742 4% 46%

3 3 3 3 4 Mazda 4,319 3% -41%






Total 134,480 5%

Data source: ANDINA.

Head south and you are in Ecuador. The assembly lines were not quite as busy as they had been in 2013, as the economy is doing it tough at the moment. Import restrictions have been recently applied to encourage the local car assembly industry.





13 14 Model 2014 Share + / -




1 1 Chevrolet 23,557 37% -6%




3 2 Isuzu 13,571 22% 32%




2 3 Kia 10,395 16% -26%




4 4 Suzuki 9,600 15% 4%




5 5 Mazda 5,990 9% -20%






Total 63,113 -6%

Data source: AEADE.

Summary: To make cars competitively today, volume is essential. Unless a market is huge, a nation cannot make vehicles just for itself and be cost effective. It is apparent that is why Mazda is opting out of Colombia. The amount of cars made in Ecuador isn't great enough and only protection will keep car assembly going. 

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