11 April 2015

BMW Global Sales By Model : 2014

BMW managed a 9% increase for it's car division. That is a good result, and partially achieved with the release of new 'Series'. The 2-Series takes the coupé and convertible models out of the 1-Series, which caused the latter to drop in sales. However, the new 2-Series more than made up for that loss. The same thing happened with 3-Series when the same variants were spun off to form the 4-Series. Again it increased sales overall for the 3/4-Series. The Active Tourer model will add to the 2-Series volume in 2015.


10 11 12 13 14 Model 2014 % Lyr

1 1 1 1 1 3 Series 480,214 36.8% -4%

2 2 2 2 2 5 Series 373,053 28.6% 2%

3 3 3 3 3 1 Series 190,033 14.6% -11%

- - - 6 4 4 Series 119,580 9.2% 710%

4 4 4 4 5 7 Series 48,519 3.7% -13%

- - - - 6 2 Series 41,038 3.1% new

6 6 6 5 7 6 Series 23,988 1.8% -13%

- - - 8 8 i3 16,052 1.2% n/a

5 5 5 7 9 Z 10,802 0.8% -16%

- - - - 10 i8 1,741 0.1% new






Total 1,305,020
9%

The i3 won't change sales much but an important vehicle nevertheless

For the SUV range, the third generation X5 had a good year as expected and the newly released X4 had a partial year of sales. However, SUV sales are booming and 10% increase in sales is a bit disappointing. It shows that models that are ageing in their life cycle are soon struggling against the competition, even in this popular genre.


10 11 12 13 14 Model 2014 % Lyr

2 1 2 1 1 X1 156,471 30.9% -3%

4 2 1 2 2 X3 150,915 29.8% -4%

1 3 3 3 3 X5 147,381 29.1% 37%

3 4 4 4 4 X6 30,244 6.0% -18%

- - - - 5 X4 21,688 4.3% new






Total 506,699
10%

Finally regional sales for the whole BMW Group. Back in 2001, Europe took 62% of all sales, now it's 43%. The big gain is in Asia going from 7.5% to 31%. China has become an important nation for sales, with nearly 22% of all sales around the globe. 






Region 2014 % Lyr





Europe 914,600 43% 6%





Asia 658,400 31% 14%





Americas 482,300 23% 4%





Others 62,700 3% 1%





Total 2,118,000
8%

Data source: BMW.

It looks like a baby X6. Did they have to?

No comments: