|An Infiniti at the Geneva Show 2014. Sales are growing in Europe|
This is the closest sales comparison, with 1:1.01 the difference. Put another way, for every 100 cars sold in Switzerland, 101 were sold in Austria. Despite that, the very different nature of their respective economies means that the comparison is anything but close for premium vehicles. Switzerland is a tax haven of sorts, attracting the wealthy. Many of them buy premium cars.
The charts below are coloured to show which nation buys more of a brand. In this case the yellow shows that all premium and luxury cars are bought in greater number in Switzerland than in Austria. The ratio determines how much.
While the three main German premium brands are the most evenly distributed between nations, only Audi gets anywhere close to an even split. Even having a MINI model made in Austria seemed to make no difference.
Luxury cars were even more one sided as the above reason would you lead to conclude. Not one marque could get to half the difference.
Data source: Auto-schweiz and Statistik Austria.
Audi pic: guideautoweb.com
|Austria gets close to parity with the Audi brand|