|Lexus is well promoted in Spain by a famous persona|
Spain has more sales and the ratio is 1:1.5 or 100 cars sold in Turkey to 146 in Spain. Using the ratio, blue shades brands with greater sales in Turkey and yellow in Spain. There is quite a difference here.
Premium marques are more numerous on the side of Spain, although some big sales volume resides on the side of Turkey. The Italian makes do better in Spain, the British marques even more so. The two Japanese premium marques are totally on the Spanish side, not hard mind you when Turks don't seem to want to know them. Perhaps Lexus needs someone like Adriana Ugarte (a Spanish actress pictured) to promote the marque in Turkey.
Data source: ANIACAM Spain & ODD Turkey.
|The most preferred premium make in Turkey|