14 March 2015

Portugal / Greece Brand Comparison 2014

For each car bought in Greece in 2014, two were obtained in Portugal (or 1 : 2.055 for the pedantic among us and I include myself there). Both are small nations in the south of Europe with similar climates. They have each been through economic hardships recently too. Yet there were some amazing variances. The list below has highlighted in blue brands more preferred in Greece, with green for Portugal.

Suzuki is heavily favoured one way...

Mainstream cars: Suzuki is a popular brand in Greece but hardly exists in Portugal. Hyundai also finds many more buyers in the smaller market. Even the Japanese big guns Toyota and Nissan are more sought after (Nissan by ratio). Does that mean that Asian brands are the better selling brands in Greece? Overall yes. However, taking a look at the green side of the chart shows Honda, Mitsubishi and Mazda. So yes they are stronger in Greece but not totally. The three French brands are all favoured by Portugal while Mazda might as well forget about the Greek market.


Brand Portugal Greece Ratio

Suzuki 25 3,347 0.01

Hyundai 1,101 3,928 0.28

Chrysler 21 47 0.45

Chevrolet 358 714 0.50

Škoda 2,399 3,309 0.72

Toyota 6,567 8,020 0.82

Lancia 480 516 0.93

Nissan 7,403 5,893 1.26

Opel 8,410 6,480 1.30

Fiat 5,995 4,042 1.48

Ford 5,677 3,682 1.54

Kia 2,443 1,233 1.98

VW 13,873 6,906 2.01

Citroën 7,360 3,414 2.16

Honda 1,800 592 3.04

Seat 6,666 2,041 3.27

Mitsubishi 1,604 283 5.67

smart 1,430 246 5.81

Renault 16,319 2,520 6.48

Peugeot 13,177 1,969 6.69

Dacia 3,433 484 7.09

Mazda 1,092 25 43.68

Premium marques: This shows the more expensive cars are bought in Portugal. Greece obviously has economic issues as Portugal isn't a luxury brand hotbed yet it heavily outperforms Greece here.


Brand Portugal Greece Ratio

Alfa Romeo 743 695 1.07

Aston Martin 8 7 1.14

Volvo 2,677 1,832 1.46

MINI 1,550 1,044 1.48

Audi 7,954 2,433 3.27

Mercedes 10,206 2,809 3.63

BMW 10,617 2,529 4.20

Lexus 295 60 4.92

Land Rover 548 28 19.57

Porsche 395 13 30.38

Jaguar 168 2 84.00

Maserati 13


Ferrari 15


Data source:  ACAP and SEAA.

...with Mazda the other way

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