27 March 2015

Lotus Sales By Nation 2010-14

The upcoming Evora 400

I decided to update sales for Lotus cars for the last five years. There are blog articles for individual years but have a few omissions now. This latest chart isn't the complete list but certainly covers most. The format is done so when I can add other figures as they come to hand, it is simple to place them in the empty square. It will mean redoing the rankings to the left of the country when an addition is made, but the right side is no problem.

As for accuracy, ranking spaces with a dash mean there were no sales and empty ones reflect I don't know. The US is an estimated number based on data from various sources, as Lotus US don't give out figures that I know of.

Lotus is working hard to get sales up and it will be successful in that. Profitability will be the key issue to be resolved. I have said in the past that part or full ownership with Toyota would be a great help to a small company like this. Shared development costs would be so helpful to the bottom line. As it is the present management is doing a good job.


10 11 12 13 14 Nation '10 '11 '12 '13 '14

9 7 5 7 7 Australia 53 60 69 71 71

10 10 12 13 11 Austria 22 16 8 7 9

8 9 8 8 8 Belgium 68 35 37 38 59

- - 13 15 14 Chile

5 5 3

19 - - - - Cyprus 1




20 16 - 15 - Czech Rep 1 3
5

16 - 18 - - Denmark 3
1


20 16 18 21 16 Estonia 1 3 1 2 2

4 4 4 5 5 France 180 158 74 77 78

5 5 7 6 4 Germany 160 84 56 72 115

20 - - - - Greece 1




6 6 9 8
Italy 102 72 29 38 39

3 2 1 1 1 Japan 312 271 262 305 321

20 - - - - Latvia 1




- - 15 15
Lebanon

4 5

19 - - - 20 Liechtenstein 2


1

12 13 10 11 9 Luxembourg 13 13 10 11 15

14 16 - 18 16 Monaco 12 3
3 2

15 15 18 18 13 Netherlands 9 7 1 3 4

- 20 - - - Norway
2



- 23 18 14 14 NZ
1 1 6 3

- 20 18 22
Poland
2 1 1

20 23 18 - - Portugal 1 1 1


- 16 18 - - Romania
3 1




13
Russia

5


- - - - 20 San Marino



1

11 12 11 22 16 Singapore 16 14 9 1 2

20 23 - 22 - Slovenia 1 1
1

17 14 16 18 16 Spain 2 8 2 3 2

18 20 16 12 12 Sweden 2 2 2 8 5

7 7 6 4 6 Switzerland 86 60 57 79 77




10 10 Taiwan


13 11

13 10 18

Thailand 12 16 1


2 1 3 3 2 UK 577 329 137 256 235

1 3 2 2 3 USA 660 230 242 264 157

Last updated 11.07.15

2 comments:

  1. Sad to see Lotus' fate. I remember at the Geneva motor show a few years ago I was able to blag my way into the hospitality room with champagne on tap, they displayed a prototype Esprit, and had fantastic plans. This year at Geneva they could barely muster three cars in an anonymous plot in the center of the room. Ray you have written before how Lotus is crying out for a company like Toyota to rescue this fantastic brand and give it some love. Never have they needed that help more than now.

    ReplyDelete
  2. Hi Anon, Yes they did have some fantastic plans a few years ago. As you say they need help to get there.

    ReplyDelete