02 March 2015

Jaguar Sales By Model Australia : 1998-2014

An Australian Supermodel and Elle MacPherson

Jaguar has a sound following in Australia. Just over 17,000 have been sold there in the 17 years listed, so that is a simple equation of just over 1,000 per year. A few figures are missing from the list and the F-Type and XJ sales for 2014 are estimates, but there is enough data to give a clear picture.

The S-Type was reasonably successful and just over 3,500 sales in its life (allowing for missing data) reflects that. The XJ has dropped as buyers have moved to premium SUVs while the XK has been remarkably consistent. It even managed its best year since 2007, perhaps as punters snap up cars before the model is ended in 2015. A similar situation occurred with the X-Type. Sales got a lift in 2009 when it was announced it was being phased out. The XF has built up sales over time, after a quite start.

The new XE replaces the X-Type and if history is anything to go buy, it should do well in Australia. As the recreational vehicle is popular here too, the F-Pace will fly out of showrooms. Jaguar Australia is no doubt keen to have them.


Year XF F-Type XK XJ X-Type S-Type Other Total

1998





601 601

1999 - - 90 275 - 651
1,016

2000 - - 97 202 - 725
1,024

2001 - - 70 125 329 533
1,057

2002 - - 65 102 1,017 566
1,750

2003



930 314 189 1,433

2004



646
369 1,015

2005 - - 30 92 630 223
975

2006 - - 88 59 676 188
1,011

2007 - - 139 56 501 124
820

2008 352 - 85 32 388 31
888

2009 496 - 66 19 429 -
1,010

2010 484 - 73 49 260 -
866

2011 550 - 55 88 - -
693

2012 648 - 78 60 - -
786

2013 874 89 79 63 - -
1,105

2014 846 156 105 60 - -
1,167

Total 4,250 245 1,120 1,282 5,806 3,355 1,159 17,217

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