28 February 2015

Jaguar Sales By Model Switzerland : 2001-14


The X-Type and S-Type were a popular two-some here and lifted sales effectively, but their demise did affect the marque's volume. 2013 looked promising but 2014 had them slipping back again. With a heavy preference for all things Germanic here, Jaguar will always be sailing into a headwind. However, the XE and later the F-Pace SUV will be most welcome and give Jaguar renewed impetus.


Year XF F-Type XJ XK X-Type S-Type Other Total

2001 - - 192 242 662 402 32 1,530

2002 - - 87 111 959 319 13 1,489

2003 - - 236 117 421 318 4 1,096

2004 - - 192 64 724 224 11 1,215

2005 - - 91 22 548 193 -1 853

2006 - - 154 244 275 119 4 796

2007 - - 99 246 334 122 -1 800

2008 485 - 70 168 254 2 2 981

2009 445 - 30 114 145 -
734

2010 379 - 95 84 54 -
612

2011 269 - 77 114 - - 1 461

2012 346 - 63 98 - - 4 511

2013 581 190 85 32 - - 2 890

2014 324 266 20 11 - - 1 622

Total 2,829 456 1,491 1,667 4,376 1,699 72 12,590

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