Jaguar Sales By Model Canada : 1996-2014

Much of what was written about the USA and Jaguar applies here too because the US and Canada are treated as one market by car companies. Sales took a jump in 2013 with the introduction of awd for the XF and XJ, an important feature for a cold climate.

The X-Type did well for seven years and over 5,000 were sold in total. However, with no replacement model Jaguar's total sales fell away.

The S-type was also popular especially just after it was released but as is often the case with cars with a retro style, it soon became just a niche model. Still, nearly 5,000 were sold.

The XK was the best selling model for Jaguar in 2007, which surprised me for a sports car. As the XK started in 2006, this list represents total sales of the model in Canada. It looks like it will just fall short of 2,500 sales as it ends its run in 2015.

The F-Type hasn't been around for long but it is already a strong seller. It achieved over 30% of total sales for 2014. It will be interesting to see how it goes in 2015 as normal cyclical patterns would suggest it will slow from now on.

Stretching back to 1968, the XJ has been a winner over those years. As people turn away from large executive cars, it's future as a saloon car may depend on Asia, where such a model style is still popular. It does actually sell quite well in North America. A mid-life make over later in 2015 will give sales a boost.

The XF is doing fine for a car that has been around for a while. A new model is coming out late in 2015, which will be lighter and slightly bigger. I'm picking it will be a success in Canada, where bigger does better.

	Year	XF	XJ	F-Type	XK	S-Type	X-Type	Total
	1996	-	859	-	192	-	-	1,051
	1997	-	664	-	356	-	-	1,020
	1998	-	1,001	-	292	-	-	1,293
	1999	-	749	-	265	686	-	1,700
	2000	-	718	-	355	1,250	-	2,323
	2001	-	498	-	226	1,120	617	2,461
	2002	-	310	-	188	745	1,313	2,556
	2003	-	438	-	140	607	1,181	2,366
	2004	-	358	-	91	416	886	1,751
	2005	-	250	-	83	281	586	1,200
	2006	-	193	-	200	199	351	943
	2007	-	156	-	242	132	208	738
	2008	536	133	-	148	32	80	929
	2009	604	77	-	123	-	-	804
	2010	449	189	-	117	-	-	755
	2011	401	227	-	148	-	-	776
	2012	344	178	-	122	-	-	644
	2013	604	336	229	84	-	-	1,253
	2014	567	351	457	85	-	-	1,460
	Total	3,505	4,412	686	2,352	4,782	5,222	20,959

With the XE coming in 2015, things must be busy at Jaguar Cars. The F-Pace SUV will follow in 2016 as well so sales could soon surpass the 2002 record.