10 February 2015

Jaguar Europe/North America Sales By Nation : 2014


When compiling data from a variety of sources, you wonder how they stack up. Well, by taking official European sales and comparing them with individual sales by nation would show if things were kosher. At the bottom of the list, there is a difference figure of 154, meaning there are still that many sales outstanding. Seeing there are a few minor nations not here, that sounds about right. Therefore 99.5% of the sales are accounted for.


Blue represents increase and especially the larger markets managed that. As the total went up 7% and the UK was up 14%, it means the UK has extended its share of European sales. I'm sure Jaguar would prefer a stronger presence on mainland Europe and that could happen over the next couple of years.


10 11 12 13 14 Nation 2014 % +/-

1 1 1 1 1 UK 18,401 63.7% 14%

2 2 2 2 2 Germany 4,229 14.6% 2%

3 3 3 3 3 Italy 994 3.4% 1%

5 5 5 5 4 Spain 966 3.3% 9%

6 6 6 7 5 Belgium 920 3.2% 10%

4 4 4 6 6 France 715 2.5% -19%

7 7 7 4 7 Switzerland 622 2.2% -30%

8 8 8 8 8 Netherlands 384 1.3% -5%

9 9 9 9 9 Austria 265 0.9% -22%

12 14 10 13 10 Ireland 190 0.7% 23%

14 12 11 11 11 Poland 178 0.6% 2%

11 10 12 10 12 Sweden 177 0.6% -11%

10 13 13 12 13 Portugal 168 0.6% -4%

15 16 14 14 14 Luxembourg 91 0.3% -19%

17 17 18 17 15 Czech Rep 88 0.3% 21%

19 21 22 21 16 Denmark 54 0.2% 69%

13 11 17 15 17 Turkey 52 0.2% -46%

16 15 16 16 18 Finland 49 0.2% -43%

18 19 19 19 18 Norway 49 0.2% -22%

22 20 15 18 20 Romania 46 0.2% -29%

20 18 20 20 21 Slovakia 29 0.1% -12%

28 22 21 22 22 Cyprus 28 0.1% 12%

29 23 27 23 23 Bulgaria 11
-45%

23 26 26 27 24 Estonia 6
-25%

25 27 30 26 25 Monaco 5
-44%

30 27 28 25 25 Latvia 5
-62%

25 30 33 29 25 Croatia 5
0%

31 30 31 29 28 Liechtenstein 4
-43%

25 25 25 27 29 Slovenia 2
-75%

31
33 30 29 San Marino 2
100%

24 29 31
29 Greece 2
n/a





32 Iceland 1
n/a






Total List 28,738 99.5% 7%






Total Jag 28,878







Difference 140 0.5%

Turning now to North America. I would have like to include Latin America too but that isn't how Jaguar does things. So just two nation are here and the totals match 100% with Jaguar's figure. Canada had a poor 5.4% of the total NA sales in 2010, but has improved to 8.5% in 2014. (Last updated 26.03.15)


10 11 12 13 14 Nation 2014 % +/-

1 1 1 1 1 USA 15,773 91.5% -7%

2 2 2 2 2 Canada 1,460 8.5% 16%






Total List 17,233 100% -5%






Total Jag 17,233







Difference 0 0.0%

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