11 February 2015

Jaguar Asia & The Rest Of The World By Nation : 2014

The F-Type being elegantly promoted in China

By comparing official regional sales with sales by nation gleaned from elsewhere shows how accurate they are. First looking at Asia things are very close but there is a slight over run. Adding to that a few smaller markets not here would only make it more so. Taking out pacific nations would fix it but Jaguar does combine that region with Asia. The India figure is an estimate but not that far off. Now if Jaguar provided official data....

A classic backdrop for the F-Type in Seedney, Ostraalia

China was just over 40% of the total in 2010, but has now acquired over 80%! Sales were up 34% in 2014, so Asia is growing quickly for the leaping cat marque. Korea is well ahead of Japan.


10 11 12 13 14 Nation 2014 % +/-

1 1 1 1 1 China 22,652 81.8% 45%

4 3 2 2 2 Korea 1,989 7.2% 5%

3 4 4 3 3 Australia 1,167 4.2% 6%

2 2 3 4 4 Japan 1,073 3.9% 8%

6 6 5 5 5 India 500 1.8% 0%

5 5 6 6 6 Singapore 341 1.2% -30%

7 8 7 9 7 Taiwan 162 0.6% 46%

9 9 8 8 8 NZ 122 0.4% -6%

8 7 9 7 9 Hong Kong 121 0.4% -25%

12 10 10 10 Thailand 36 0.1% n/a





10 Malaysia 36 0.1% n/a






Total List 28,199 97.6% 34%






Total Jaguar 27,696







Difference -503 -1.8%

Finally the rest of the world, which is Africa, the Middle East and Latin America. Russia is the leader in an area that slipped back 6%. The UAE and Saudi Arabia are estimates. Both Brazil, Mexico and Chile all did well. This is on area where I am short of data, with just over 40% of sales not aligned to a nation.


10 11 12 13 14 Nation 2014 % +/-

1 1 1 1 1 Russia 1,628 21.0% -5%

2 2 2 2 2 South Africa 954 12.3% -12%


3 3 3 3 UAE 625 8.1% 0%

5 4 4 4 4 Saudi Arabia 440 5.7% 0%

6 6 10 5 5 Brazil 383 4.9% 30%

7 10 6 7 6 Mexico 181 2.3% 27%

3 7 5 6 7 Morocco 145 1.9% -40%

9 9 8 9 8 Chile 86 1.1% 19%

8 8 9 10 9 Israel 59 0.8% -3%

11 11 13 12 10 Mauritius 30 0.4% 58%

13 14 16 14 11 Colombia 22 0.3% 633%



16 14 12 Belarus 16 0.2% 129%





12 Kenya 14 0.2%

12 13 14 13 13 Argentina 5 0.1% -29%






Total List 4,586 59.1% -5%






Total Jaguar 7,763







Difference 3,193 40.9%
(Last updated 26.03.15).

The XK in the Middle East

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