28 February 2015

Israel Car Sales By Brand : 2010-14

Can Mazda 'zoom-zoom' back to the top?

Sales reached an impressive peak in 2014 of nearly 240,000 units. Asian makes took eight of the top eleven spots. The big news was perennial leader Mazda took a tumble to 7th, only to now be clawing back some lost sales. In a nation where nothing changes at the top, that was quite something.

I other news, while Škoda has done well, twin brand VW has had a mirror reversal. Mitsubishi isn't sure where it should be, sales crumbling then revived. Ford hit a wall in '14, while SEAT is on the move up. Premium brands are not strong sellers here, with nothing above 20th.

10 11 12 13 14 Make 2010 2011 2012 2013 2014 %
2 1 1 1 1 Hyundai 30,453 33,060 31,525 32,089 31,376 13%
3 3 3 2 2 Toyota 22,289 19,719 20,000 22,788 27,384 11%
8 4 4 3 3 Kia 9,513 15,606 19,226 20,975 26,365 11%
1 2 6 7 4 Mazda 31,819 21,145 11,092 10,562 17,090 7%
12 10 5 4 5 Škoda 7,491 9,221 11,276 13,153 14,289 6%
4 6 9 6 6 Suzuki 12,218 12,155 9,540 10,988 13,799 6%
9 15 18 14 7 Mitsubishi 8,432 6,950 2,552 6,333 13,141 5%
6 5 10 11 8 GM US 11,049 15,187 8,666 7,147 12,564 5%
13 9 8 8 9 Nissan 6,784 10,030 9,812 10,403 9,872 4%
11 11 11 9 10 Renault 8,019 8,785 6,645 9,930 9,436 4%
10 14 14 12 11 Honda 8,275 7,271 6,112 7,058 8,427 4%
7 8 2 5 12 Ford 10,263 10,965 20,101 12,192 7,927 3%
5 7 7 10 13 VW 11,514 11,762 9,893 8,451 7,637 3%
19 16 15 15 14 Seat 3,049 4,425 5,887 5,838 6,177 3%
14 13 13 13 15 Citroën 6,250 7,565 6,119 6,637 4,635 2%
17 19 20 19 16 Subaru 4,681 3,211 1,746 2,435 4,330 2%
26 17 16 16 17 Opel 887 4,078 4,131 5,320 4,299 2%
18 18 17 18 18 Fiat 3,191 4,029 3,572 4,368 4,142 2%
15 12 12 17 19 Peugeot 6,063 8,104 6,388 4,406 4,121 2%
21 21 19 20 20 Audi 1,469 1,756 1,941 2,323 2,568 1%
25 26 24 21 21 Mercedes 969 924 990 1,654 1,985 1%
24 23 22 22 22 BMW 1,017 1,101 1,283 1,441 1,733 1%
20 22 23 23 23 Isuzu 1,757 1,460 1,243 1,314 1,584 1%
28 28 27 27 24 Lexus 450 431 480 570 1,001 0%
23 25 25 25 25 Volvo 1,071 998 712 738 985 0%
22 24 21 24 26 Chrysler 1,072 1,094 1,525 904 904 0%
27 27 26 28 27 Alfa Romeo 507 648 486 500 509 0%
32 34 28 29 28 MINI 96 135 396 498 496 0%
29 31 30 32 29 Ssangyong 285 233 207 115 330 0%
30 32 30 30 30 Land Rover 214 197 207 168 201 0%
- 30 29 31 31 Infiniti
302 259 154 144 0%
- 39 32 33 32 Great Wall 2 44 205 104 99
33 37 37 35 33 Jaguar 90 98 74 61 59
34 38 38 37 34 Porsche 63 64 46 57 50
38 35 33 34 35 smart 4 116 181 102 32
35 33 35 38 36 Lancia 33 141 155 17 28
- - - - 37 Maserati



23
31 36 36 36 38 Piaggio 103 114 94 59 17
36 29 34 26 39 SAIC 22 327 168 729 4
16 20 - - - Daihatsu 4,956 2,470







Others 12 28 4 0 8





Total 216,432 225,949 204,939 212,581 239,771

Data source: Israel Vehicle Importers Association.

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