14 February 2015

Denmark Car Sales By Brand : 1990-94

1993 Ford Mondeo proved a success

Back in the early 1990's in Denmark, a battle was raging for the top selling brand. Toyota had a go for two years, then Opel for another two and finally Ford took control. They were the three main players numerically for that time period and interestingly, none of them were European makes.

In 1994 sales jumped amazingly, and at first I thought it a mistake. Then I found out from one source that it was due to several factors. Increasing employment, liberalization of mortgage lending and a decline in interest rates expanded opportunities for consumption generally. On top of that, the autumn of 1993 saw the  introduced a scrapping scheme whereby owners of old cars was were given incentive to scrap their old bangers.

Points of note: Mainstream models dominated, with premium marques well down the list. Hyundai arrived and immediately had success. However, another new make, Lexus had plenty of work to do getting established.

Models to shine: For Ford, the Sierra/Mondeo and Escort were popular. Meanwhile at Toyota the Corolla and Carina were their star models. Opel had the Kadet/Astra and Vectra doing most of the work for that brand.

The percentage figure to the extreme right of the chart is market share for 1994.

90 91 92 93 94 Make 1990 1991 1992 1993 1994 %
3 3 3 3 1 Ford 8,407 8,335 8,571 9,758 19,102 14%
1 1 2 2 2 Toyota 10,976 10,034 10,389 10,644 18,119 13%
2 2 1 1 3 Opel 10,457 10,014 10,410 10,804 17,479 13%
5 7 6 5 4 Peugeot 6,541 6,089 6,143 6,414 11,598 8%
6 9 5 4 5 VW 6,043 4,404 7,704 7,231 10,588 8%
4 5 4 7 6 Mazda 8,326 7,740 8,324 5,714 9,986 7%
7 8 8 6 7 Citroen 4,834 4,740 4,235 5,798 9,113 7%
9 10 9 9 8 Fiat 4,082 3,651 4,181 3,715 8,900 6%
8 6 7 8 9 Nissan 4,318 6,411 5,128 4,156 5,269 4%
11 14 11 12 10 Volvo 1,967 1,558 2,753 2,737 4,773 3%
12 12 13 10 11 Skoda 1,910 1,687 2,048 2,887 4,466 3%
15 13 12 13 12 Renault 1,373 1,657 2,143 1,988 3,507 3%
10 4 10 11 13 Mitsubishi 2,013 8,037 3,951 2,860 2,725 2%
- - 23 18 14 Hyundai

310 958 2,265 2%
14 16 15 15 15 Lada 1,469 1,234 1,336 1,085 1,746 1%
13 11 14 14 16 Honda 1,858 1,775 1,420 1,231 1,587 1%
28 24 26 22 17 Seat 101 240 162 409 1,491 1%
19 15 16 16 18 Audi 823 1,448 1,305 966 1,477 1%
16 19 19 17 19 Mercedes 1,016 792 819 958 1,312 1%
18 17 17 19 20 BMW 934 1,087 1,058 954 1,312 1%
17 18 18 20 21 Saab 991 953 877 778 1,054 1%
21 21 21 23 22 Suzuki 519 662 456 395 594
20 20 20 21 23 Daihatsu 783 681 683 564 283
24 22 25 24 24 Alfa Romeo 274 278 210 185 257
26 27 27 27 25 Rover 122 50 49 126 255
25 23 22 25 26 Subaru 241 248 329 144 155
29 30 34 28 27 Chrysler 63 24 12 40 115
31 31 32 31 28 Jaguar 23 16 17 16 23
- - 29 30 29 Lexus

29 22 21
27 26 28 29 30 Lancia 111 54 36 25 15
- 33 33 32 31 Maserati
4 14 13 10
32 32 35 33 32 Porsche 2 6 1 1 1
30 25 24 26 - Yugo 47 174 219 126

32 - - 33 - Ferrari 2

1

23 29 30 - - FSO 283 41 17







Others 287 22 46 55 23





Total 80,913 84,146 85,385 83,758 139,621

For the next in the series, please click on the dates: 1995-99.

Data source: Danske Bilimportorer.

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