26 February 2015

Bugatti Veyron - The Run Has Ended

I suppose a blog on cars needs to acknowledge when a super car ends production. 450 Veyron cars were made from 2005 (2006 really) to the beginning of 2015. Below are the sales numbers by year.

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Total

5 44 81 71 50 40 38 31 47 43 450

The 2015 number is included in the previous year. After 2007, sales were less than one a week and I get the impression there were getting harder to sell toward the end. Despite an average price of about 2.3 million euros, it has been estimated that owner VW lost twice that amount on each car. Why would you do that? It creates publicity, although I wonder who went out and bought a VW product because of the Veyron's existence. To me there is a certain vanity in doing something like that, and I don't mean that in a rude way.

So the Bugatti Veyron will go down in motoring history as an amazing car, total excess and one without a rational or sound business reason behind it. If there had to be a good reason to do it, then it would never have been made.

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