27 January 2015

Nissan Europe Sales Summary : 2014

Selling well. Not so subtle personalised number plate. Show off. 

Nissan achieved a record market share in Europe of 4.0% in 2014, an increase on its 2013 market share of 3.7%. This marks the fifth consecutive year of market share growth. Combined with the Datsun brand, market share is 4.1%. Nissan with Datsun recorded European best-ever sales of 724,613 vehicles in 2014, an increase of 13.2% from 2013 sales, with December sales totalling 70,316, and increase of 28.8% from the prior year.

Key points:

* Best-ever European sales & market share, a 50% increase in 5 years
* 12 new models in 12 months
* Best-ever electric vehicle sales, with 15,000 LEAFs sold in Europe; new e-NV200 sales of 2,300
* Crossover sales exceeding 410,000
* Qashqai fastest British-built vehicle to reach 2 Million units of production in history


Country 2014 Sales 2013 Sales % Incr

Russia 173,429 146,319 18.5%

UK 149,877 127,752 17.3%

France 74,928 64,900 15.5%

Germany 65,627 55,562 18.1%

Italy  53,246 51,396 3.6%

Spain 44,006 39,086 12.6%

Europe 724,613 639,849 13.2%

Data and basic text source: Nissan Europe.

So Nissan is moving ahead in Europe. However, it will be a challenge to keep that forward movement. The product is right. Nearly all European Nissans are built in Europe, much more so than other Asian brands. Nissan has committed to Europe and the success is well deserved.

A plug for the e-NV200 van

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