|It's a rough road when you are a small, stand alone car maker|
Being small can be good. You can make quick decisions and daring ones, with little to lose and the need to be noticed. Mazda is like that. It's image is one of driving fun when bigger Japanese firms are too scared to be anything but conservative. Fun? Yikes!!! So not Japanese. They also champion a fuel efficient engine, which has lost some appeal with cheaper fuel.
The downside of small is trying to survive. Mazda would no doubt like to expand international production but that costs money. So over 75% of cars come from the homeland. With nearly 99% Asian production, it is anything but a global company when looking at car making. Still, they offer something different from the rest of Japanese car makers.
Below is the list of nations from the 17th largest car maker:
Data source: OICA and Mazda.