09 January 2015

Car Sales By Brand Israel : 2014

Hyundai clinging on to top spot for now

Israel managed a 13% increase, which was new record in car sales. Typical of the market, the fluctuations were almost manic. I don't know how anyone could predict anything here. It's like the wild west. European brands are not that popular, Asian makes dominate the top spots and US brands are reasonably placed.

Leader Hyundai lost two percentage points of market share and its lead was slashed in 2014. Mazda, a popular brand here came back strongly after a poor 2013. Ford had an amazingly good 2012, followed by two very poor years. In that time market share has plunged for the blue oval from 9.8% to 3.3%! GM US had two poor years followed by a fine one in 2014. SAIC sold over 700 cars in 2013 but only 4 in 2014, so doesn't appear on the chart.


10 11 12 13 14 Make 2014 % +/-

2 1 1 1 1 Hyundai 31,376 13.1% -2%

3 3 3 2 2 Toyota 27,384 11.4% 20%

8 4 4 3 3 Kia 26,365 11.0% 26%

1 2 6 7 4 Mazda 17,090 7.1% 62%

12 10 5 4 5 Škoda 14,289 6.0% 9%

4 6 9 6 6 Suzuki 13,799 5.8% 26%

9 15 18 14 7 Mitsubishi 13,141 5.5% 108%

6 5 10 11 8 GM US 12,564 5.2% 76%

13 9 8 8 9 Nissan 9,872 4.1% -5%

11 11 11 9 10 Renault 9,436 3.9% -5%

10 14 14 12 11 Honda 8,427 3.5% 19%

7 8 2 5 12 Ford 7,927 3.3% -35%

5 7 7 10 13 VW 7,637 3.2% -10%

19 16 15 15 14 Seat 6,177 2.6% 6%

14 13 13 13 15 Citroen 4,635 1.9% -30%

17 19 20 19 16 Subaru 4,330 1.8% 78%

26 17 16 16 17 Opel 4,299 1.8% -19%

18 18 17 18 18 Fiat 4,142 1.7% -5%

15 12 12 17 19 Peugeot 4,121 1.7% -6%

21 21 19 20 20 Audi 2,568 1.1% 11%

25 26 24 21 21 Mercedes 1,985 0.8% 20%

24 23 22 22 22 BMW 1,733 0.7% 20%

20 22 23 23 23 Isuzu 1,584 0.7% 21%

28 28 27 27 24 Lexus 1,001 0.4% 76%

23 25 25 25 25 Volvo 985 0.4% 33%

22 24 21 24 26 Chrysler 904 0.4% 0%

27 27 26 28 27 Alfa Romeo 509 0.2% 2%

32 34 28 29 28 MINI 496 0.2% 0%

29 31 30 32 29 Ssangyong 330 0.1% 187%

30 32 30 30 30 Land Rover 201 0.1% 20%

- 30 29 31 31 Infiniti 144 0.1% -6%

- 39 32 33 32 Great Wall 99
-5%

33 37 37 35 33 Jaguar 59
-3%

34 38 38 37 34 Porsche 50
-12%

38 35 33 34 35 smart 32
-69%

Others 80







Total 239,771 13%

Now for taxi sales. These are the brands used for taxis which are separate. I'm sure taxi drivers around the world will appreciate this extra data. You're welcome.



12 13 14 Make 2014 % +/-


1 1 1 Skoda 1,147 27.4% -7%


2 2 2 Kia 1,048 25.0% 27%


3 3 3 Mecedes 752 17.9% 1%


6 5 4 Renault 431 10.3% 81%


4 4 5 VW 259 6.2% -17%


5 6 6 Opel 195 4.7% 12%


7 7 7 Citroen 189 4.5% 47%


- 8 8 Peugeot 110 2.6% 47%


10 9 9 Toyota 31 0.7% 121%


11 12 10 Ssangyong 15 0.4% 275%


8 10 11 Subaru 9 0.2% -18%


11 13 12 Honda 4 0.1% 100%


- 13 13 Ford 1 -50%





Total 4,191
11%

Data source: Israel Vehicle Importers Association.

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