08 January 2015

Car Sales By Brand Argentina : 2014

The third best selling car in the Argentine, the Fiat Palio

Sales down 29% looks bad but compared to recent history, the 650,000 plus sales are still solid. What has happened here of late is that duties on imported cars have gone up and that causes big fluctuations in sales. It must be frustrating to be establishing a brand, only to have the rug pulled from under you by the stroke of a pen.

An example is Suzuki, that sold 7,350 cars in 2010, 2,800 ('11), 20 ('12) and 1 ('13). They are back with 134 sales in 2014, but how difficult for manufacturer, importer and dealers, not to mention the public. Obviously the government doesn't want the trade balance to blow out in a negative way.

Some of the smaller brands have taken a big hit in sales as you look down the chart. If you don't make cars in the region, it's a risk entering the market.


10 11 12 13 14 Make 2014 % +/-

1 1 1 1 1 VW 112,034 17.1% -29%

4 3 4 4 2 Ford 91,627 14.0% -21%

5 5 6 5 3 Fiat 84,657 12.9% -19%

3 4 3 2 4 Renault 84,315 12.9% -40%

2 2 2 3 5 Chevrolet 82,851 12.7% -41%

6 6 5 6 6 Peugeot 70,105 10.7% -29%

7 7 7 7 7 Toyota 64,595 9.9% 20%

8 8 8 8 8 Citroen 28,191 4.3% -32%

9 9 9 9 9 Honda 8,950 1.4% -28%

10 10 14 13 10 Nissan 5,916 0.9% 4%

12 11 10 10 11 Mercedes 5,489 0.8% -48%

18 15 12 11 12 Chery 3,777 0.6% -52%

14 12 13 14 13 Chrysler 2,572 0.4% -50%

20 19 17 18 14 Iveco 2,274 0.3% 3%

13 13 15 15 15 Hyundai 1,775 0.3% -63%

17 17 18 17 16 Kia 1,405 0.2% -36%

15 14 11 12 17 Audi 1,160 0.2% -85%

16 18 16 16 18 BMW 587 0.1% -85%

19 20 19 21 19 Mitsubishi 419 0.1% -39%

28 24 22 25 20 smart 216
-47%

23 25 20 19 21 MINI 174
-76%

24 23 23 20 22 Alfa Romeo 168
-76%

11 16 28 - 23 Suzuki 134

25 26 21 22 24 Volvo 129
-79%

27 28 25 24 25 Land Rover 124
-72%

21 21 24 23 26 Subaru 70
-85%

26 27 26 26 27 Porsche 52
-79%






Other 19







Total 653,785
-29%

Data source: ACARA.

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