11 December 2014

UK Car Sales By Brand : 1980-84

This was a time of change in the UK, with a recession in 1981. Car sales hit a low that has not been seen since. Out of that sales soon picked up though.

The Mk II Cavalier went well in the UK. 

Local: Ford was well ahead while Vauxhall was taking off and closing in on British Leyland. The Cavalier model got to number two on the charts in 1984 and 85, behind the Escort. The Astra took over from the Chevette also. BL in this period switched from the Mini, Allegro and Marina to the Metro, Maestro and latterly the Montego as their best selling cars. Land Rover sold it's Defenders as commercial cars, so it was just the Range Rover representing that brand at the time.

Imports: The Cherry and Sunny models were strong for Nissan, as was the Volvo 300. The VW Golf and Polo were not able to penetrate the top ten, but were selling well. Renault benefited from the 5, but when that finished, sales fell away as you can see below.

80 81 82 83 84 Make 1980 1981 1982 1983 1984
1 1 1 1 1 Ford 464,706 459,365 474,192 518,048 486,971
2 2 2 2 2 BLMC 269,878 279,383 267,602 325,656 312,054
3 3 3 3 3 Vauxhall 109,218 107,572 174,183 250,409 270,437
4 4 4 4 4 Nissan 91,893 88,209 93,213 104,684 106,360
7 7 5 5 5 Volkswagen 55,189 65,123 74,157 81,490 76,892
6 5 6 6 6 Renault 88,343 72,041 64,147 62,923 59,779
9 9 8 7 7 Volvo 38,283 44,558 51,707 61,250 59,072
8 8 9 9 8 Fiat 45,267 55,505 43,638 46,254 47,563
12 13 13 13 9 Peugeot 24,333 17,805 19,636 21,342 45,628
10 11 10 10 10 Toyota 34,167 23,405 27,590 31,683 32,702
16 14 12 12 11 BMW 13,451 17,086 22,977 25,178 25,785
5 6 7 8 12 Talbot 90,874 68,048 56,149 58,153 24,891
11 10 11 11 13 Citroen 27,006 27,395 24,149 25,751 24,562
17 18 14 14 14 Audi 13,096 15,098 18,277 19,235 19,711
14 15 16 16 15 Honda 22,760 15,774 16,333 18,986 18,916
15 16 17 17 16 Mazda 15,370 15,594 15,139 17,638 17,505
18 17 15 15 17 Lada 13,043 15,508 16,752 19,225 15,033
21 20 18 18 18 Mercedes 8,876 10,667 12,164 13,506 14,437
13 12 23 20 19 Opel 22,870 18,796 7,278 9,678 12,371
23 22 20 19 20 Skoda 7,906 8,507 9,272 11,059 11,023
19 19 22 22 21 Mitsubishi 10,273 11,209 8,640 9,148 10,559
22 21 19 21 22 Saab 8,073 9,461 9,474 9,490 8,835
25 25 24 24 23 Jaguar 5,920 5,688 6,440 7,069 7,544

31 28 26 24 Zastava 811 3,101 4,634 6,190
26 29 27 27 25 FSO 3,989 2,329 3,105 4,439 5,419


29 30 26 Hyundai

2,993 3,412 4,989
28 28 26 25 27 Daihatsu 1,355 3,059 4,743 5,198 4,779
20 23 21 23 28 Alfa Romeo 10,219 8,030 8,928 7,763 4,266
27 26 31 29 29 Subaru 3,252 3,312 2,700 3,627 3,673
30 29 30 31 30 Suzuki 1,116 2,533 2,763 3,356 3,391

27 32 32 31 Land Rover see BL 3,218 2,696 2,991 3,089
24 24 25 29 32 Lancia 6,032 6,472 5,170 3,461 2,639
29 31 33 33 33 RR/Bentley 1,315 1,218 805 633 630
32 33 34 34 34 Lotus 348 325 410 383 547
34 36 36 35 35 Panther 95 42 26 119 238
31 34 35 36 36 Reliant 682 308 114 93 105

Others 4,463 1,259 4,364 3,735 1,062

Total 1,513,661 1,484,713 1,555,027 1,791,699 1,749,647

The Acclaim proved popular and reliable

The BL figures above exclude Jaguar and Land Rover but have been added here. The Triumph Acclaim (based on a Honda) lifted that make as it got as high as 7th in 1982, but was quickly pulled. It came after the Dolomite ended and was only intended to fill a gap until the Maestro/Montego/200 models came along. It was very reliable and a shame it was of short duration. Few were exported.


Aus/Mor/MG 225,715 240,917 199,173 262,609 264,887

Rover 26,761 23,898 23,898 24,578 36,705

Triumph 17,401 14,568 44,531 38,469 10,462

Jaguar 5,920 5,688 6,440 7,069 7,544

Land Rover 3,218 2,696 2,991 3,089

Total 275,797 288,289 276,738 335,716 322,687

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