|Ford keeping things in focus|
Europe is a challenge for the 'blue oval' as it relinquishes market share to regain profitability in that region. The Lincoln premium brand is part of the figures below, but scarcely makes a ripple, due to it's insignificance. With OICA figures which are supplied by makers, there are occasional anomalies. For Ford I notice no figure for South Africa. In 2012 for example nearly 50,000 vehicles were made there but not given here. I could add them but wonder if they have been attributed to another nation because of not enough local content. Who knows? What is here does give a good indication anyway.
Data source: OICA and Ford.