28 November 2014

UK Car Sales By Brand : 1970-74

This was a time of consolidation by import makes as they all had gains in this period while the top 4 UK car makers went nowhere. I did hear that at the time brands such as Ford cut all their smaller dealers, effectively handing them over to import brands. That got them a foothold, which they built on. I'm not sure how true that was.

Local car makers: During this five year time frame, the Ford Cortina took over from the BL 1100/1300 at the best selling car. The Morris Marina came along and got to 2nd in 1973, but couldn't quite get to the top. The Cortina was ably backed up by the Escort. Hillman had success with the Avenger and Hunter models. Vauxhall relied on the Viva as it's lone top 10 car. The Austin Maxi was a top 10 car at the time too.

The Ford Cortina was winning over the UK

Imported car makers: Datsun (Nissan) was a big winner, coming from obscurity to 5th. The Sunny and Cherry models both made the top 20 in 1974. German brands were not that strong then, with Volvo the best of the premium brands.

70 71 72 73 74 Brand 1970
1971
1972
1973
1974
1 1 1 1 1 BLMC 398,281
498,306
528,694
512,350
400,898
2 2 2 2 2 Ford 285,720
240,937
401,994
376,213
288,394
3 4 3 3 3 Chrysler 112,590
135,229
153,765
161,656
114,121
4 3 4 4 4 Vauxhall 107,560
138,199
147,172
132,980
92,316

15 9 6 5 Datsun

6,852
30,197
60,513
58,758
6 6 5 5 6 Renault 31,159
41,732
60,242
67,071
57,126
7 7 7 7 7 Fiat 23,476
36,205
47,606
50,687
43,609
5 5 6 8 8 VW 37,371
48,883
52,686
42,871
38,882
11 8 8 9 9 Simca 7,854
24,243
34,121
28,777
23,446
9 9 10 10 10 Volvo 10,471
15,476
19,911
22,828
17,708

BL again doesn't have Jaguar included, and what was is shown below:


Brand 1970
1971
1972
1973
1974

Austin / Morris 296,828
366,877
391,556
384,256
302,689

Triumph 64,036
86,533
91,928
90,712
69,224

Rover 25,223
31,508
30,035
23,627
18,488

MG 12,194
13,388
15,175
13,755
9,852

Unsure



645

Total 398,281
498,306
528,694
512,350
400,898

Data source: SMMT.

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