24 November 2014

Korea Car Sales By Brand : 1995-99

The first Samsung SM5 based on the Nissan Cifero/Maxima. 

Things were going well in Korea, until the Asian financial crisis of 1997 arrived. It started in Thailand and spread to other Asian nations including South Korea, which was badly affected. The slump in Korean domestic sales can be clearly seen in the chart below.

Local: After a very sad 1998, 1999 bounced back strongly. Kia in particular did well after a massive slump. Daewoo was sold off to GM due to the economic crisis. Samsung Motors started up and picked an unfortunate time to launch. It became a subsidiary of Renault in 2000.

Imports: The crash saw a few import brands disappear altogether, while premium marques were quicker to recover than mainstream ones. Overall though, they scarcely registered compared to the total market.


95 96 97 98 99 Make 1995
1996
1997
1998
1999
1 1 1 1 1 Hyundai 596,963
618,261
524,084
222,771
363,776
2 2 3 4 2 Kia 288,320
311,113
240,164
92,690
240,222
3 3 2 2 3 GM Daewoo 235,343
278,713
348,735
188,680
234,160
5 5 5 6 4 Ssangyong 25,725
27,466
36,232
20,852
62,930
4 4 4 3 5 Daewoo Hvy 44,327
103,918
58,642
104,590
18,010
- - - 5 6 Samsung -
-
-
41,593
6,362
6 6 6 7 7 Asia 3,058
3,387
2,072
1,477
3,275
11 8 9 10 8 BMW 714
1,447
1,219
320
833
7 7 8 8 9 Chrysler 1,118
2,139
1,650
619
510
8 9 10 12 10 Mercedes 1,074
1,216
732
101
343
19 22 19 17 11 Land Rover 32
38
87
31
168
9 10 7 9 12 Ford 1,018
1,175
1,810
598
161
12 12 14 15 13 Saab 561
777
302
67
141
10 11 11 14 14 Volvo 853
1,070
485
82
115
14 14 13 21 15 Cadillac 442
580
403
1
68
- 16 15 18 16 Toyota -
286
242
9
22
13 13 12 13 17 Audi 451
696
409
87
12
18 20 21 20 18 Jaguar 46
89
78
3
12
17 19 20 16 19 Citroen 100
119
78
33
8
21 23 24 19 20 Porsche 1
11
20
9
6
16 15 17 11 21 VW 171
315
189
115
2
15 17 16 - - Peugeot 338
170
203
-
-
- 18 18 - - Lancia -
139
117
-
-
- - 22 - - Suzuki -
-
61
-
-
- 21 23 - - Fiat -
48
49
-
-
20 - 25 - - Rolls Royce 2
-
2
-
-





Total Import 6,921
10,315
8,136
2,075
2,401





Total 1,200,657
1,353,173
1,218,065
674,728
931,136

Data source: Thanks to KAMA and KAIDA.

Picture credit: Wikimedia/Chu.

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