23 November 2014

Korea Car Sales By Brand : 1990-94

The Korean car market is one heavily protected to assist the economy. Imports are expensive and especially so back in the 1990's. Looking at the chart below, imports in aqua blue shading barely register.

Local: Hyundai was bounding along with no real import competition. GM Daewoo and the reborn Kia were having a real dogfight, while Daweoo Heavy Industries made an appearance with the small Tico model based on the Suzuki Alto. Asia also turned up making SUVs.

Imports: Their limited presence was now getting a little stronger. Premium brands were not that popular at this stage. A big jump in units sold occurred in 1994. The Korean authorities were working hard to stifle car imports however.

90 91 92 93 94
1990
1991
1992
1993
1994
1 1 1 1 1 Hyundai 332,552
390,402
433,238
480,567
564,390
3 3 3 3 2 GM Daewoo 131,315
138,481
135,319
199,751
284,796
2 2 2 2 3 Kia 140,371
187,935
225,998
281,364
254,886
- 4 4 4 4 Daewoo Hvy -
31,783
59,522
51,865
43,166
4 5 5 5 5 Ssangyong 18,345
19,438
16,231
15,816
33,635
5 6 6 6 6 Asia 3,543
4,509
5,964
8,125
2,692
6 7 7 7 7 Ford 1,607
864
851
741
1,114
- - 12 8 8 Chrysler -
-
108
686
683
11 8 8 9 9 Volvo 77
251
223
144
520
7 9 9 10 10 Mercedes 224
200
184
91
506
9 11 10 12 11 Peugeot 83
96
123
76
256
8 10 11 11 12 BMW 123
102
122
79
215
16 16 15 13 13 Saab 8
18
33
39
211
14 15 16 16 14 Audi 29
22
31
19
145
- - - 19 15 Cadillac -
-
-
13
102
12 14 17 15 16 VW 37
25
23
28
49
- - 18 20 17 Jaguar



10
6
20
10 12 14 14 18 Fiat 79
83
54
29
14
- - - - 19 Citroen -
-
-
-
14
- - - 18 20 Land Rover -
-
-
18
11
13 13 13 17 21 Honda 31
64
55
18
4
- - - - 22 Porsche -
-
-
-
1
15 17 - - - Renault 27
11
-
-
-





Total Import 2,325
1,736
1,817
1,987
3,865





Total 628,451
774,284
878,089
1,039,475
1,187,430

Data thanks to KAMA and KAIDA.

Pretty bland you would have to say. Transport at its most basic

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