14 September 2014

Greece Top 4 Brands : 1990-99


Toyota had a great decade in Greece

The unpredictable sales continued in Greece through the 1990's, with only Toyota and Fiat represented every year. The top four occasionally had less than a third of the sales at times, not common in car markets. Despite all the movement, only three brands held the top spot in this decade.

In 1990, 115,300 cars were sold, but in two years it was up to 199,000. Two years later they had collapsed to 109,200! Then they took off again to reach a heady 261,700 by 1999. The early part of the decade, Greece was struggling economically, but a successful programme to stabilise the financial situation led to the sales spike in the latter part of the chart.

So this was Toyota's decade in Greece, with Fiat second. VW at the time was struggling to make much impact while Ford and Peugeot were nowhere to be seen at the top as they usually are in Europe.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1990 Niss 14.0 12 Toyo 11.2 10 Fiat 9.6 8 Opel 6.9 6 36
1991 Niss 16.9 10 Fiat 15.3 9 Toyo 14.8 9 Ren 5.9 5 34
1992 Niss 18.1 9 Fiat 17.0 9 Toyo 16.0 8 Opel 12.3 6 32
1993 Toyo 15.5 10 Fiat 14.9 10 Seat 11.7 8 Niss 10.9 7 36
1994 Fiat 15.8 15 Toyo 10.9 10 Seat 9.9 9 Opel 9.8 9 42
1995 Fiat 16.6 13 Toyo 10.6 8 Seat 8.4 7 VW 8.4 7 35
1996 Fiat 13.6 10 Seat 11.4 8 Opel 10.4 7 Toyo 9.3 7 32
1997 Toyo 15.4 10 Fiat 15.0 9 Niss 11.1 6 Hyun 11.9 7 34
1998 Toyo 18.9 10 Hyun 16.7 9 Fiat 16.1 9 Citr 15.7 9 37
1999 Toyo 27.3 10 Opel 23.4 9 Hyun 22.5 9 Fiat 19.6 8 35

The Punto went well for Fiat at the time

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