05 August 2014

Sweden Top 4 Brands : 2000-13

The Volvo S/V60 was the 3rd best selling car in 2013

Generally, the top 4 share of the market has dropped in most nations in recent years. It hasn't in Sweden and it seems maybe VW's closing in on Volvo has been the reason. Will VW ever be the top brand in this country? It's hard to say but the home make will have to fight hard to fend them off.

Audi has effectively replaced the virtually defunct Saab. Toyota is solid in 4th place. In the first six months of 2014, VW has moved slightly closer to Volvo, while Toyota is 3rd, BMW 4th and Audi 5th.

Total sales are solid and the 307,000 of 2007 is the best for the period under scrutiny, but well short of the 344,000 of 1988. I get the impression that public transport is well organised there, so a cost effective way to get around for Swedes.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
2000 Volvo 54.9 19 VW 30.5 11 Saab 27.1 9 Ren 18.8 6 45
2001 Volvo 48.7 20 Saab 24.7 10 VW 24.0 10 Ford 17.8 7 47
2002 Volvo 50.2 20 Saab 26.1 10 VW 23.8 9 Ford 17.7 7 46
2003 Volvo 49.6 19 Saab 27.0 10 VW 22.7 9 Toyo 18.4 7 45
2004 Volvo 53.2 20 Saab 25.1 10 VW 21.0 8 Toyo 19.2 7 45
2005 Volvo 54.1 20 VW 23.2 8 Saab 21.3 8 Toyo 20.6 7 43
2006 Volvo 55.8 20 Saab 25.6 9 VW 25.1 9 Toyo 22.4 8 46
2007 Volvo 64.0 21 VW 27.7 9 Saab 24.9 8 Toyo 23.6 8 46
2008 Volvo 47.8 19 VW 26.6 10 Toyo 20.2 8 Saab 19.9 8 45
2009 Volvo 41.8 20 VW 23.1 11 Toyo 18.9 9 Ford 13.1 6 45
2010 Volvo 53.7 19 VW 35.7 12 Toyo 21.6 7 Ford 17.9 6 45
2011 Volvo 58.9 19 VW 43.5 14 Audi 18.9 6 Ford 17.0 6 45
2012 Volvo 52.8 19 VW 42.7 15 Audi 17.1 6 Toyo 16.6 6 46
2013 Volvo 53.9 20 VW 39.4 15 Audi 17.2 6 Toyo 17.2 6 47

Data source: Thanks to BilSweden.

The Toyota Auris was 9th best seller for 2013

For others in the series, please click on the years: 1990-99, 1980-89, 1970-79,
1960-69, and 1950-59.

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