18 August 2014

Kia Global SUV/MPV Sales By Model : 1994-2013

Having gone through Kia car sales previously, we now look at SUVs and MPVs. The percentage figure to the right is for SUV/MPVs as compared to total Kia sales including cars. Considering the number of models shown below, the percentage of all Kia sales isn't that high.

Sportage: This compact SUV started in 1993 and is still going with the same name! The first model amazingly shared a platform with the Mazda Bongo van. They are currently  manufactured in Korea, China and Slovakia.

The first Sportage

Sorento: Going up a size from the Sportage, it was first released in 2002. Manufacture is in Korea and the USA.

Soul: This compact MPV type of vehicle sells surprisingly well. Made in Korea and China, it is ideal as a city car.

Carens: A more traditional MPV, the Carens combined with the similar Carstar in early years doesn't sell as well as it once did. Names such as Rondo and X-Trek have also been attached to it. I think it deserves to do better.

Carnival: The minivan also known as the Sedona, has been around for a while now.

Venga: It is a mini MPV similar to the Hyundai i20. Initially built in the Hyundai Czech Rep facility, it was then switched to the Kia plant in Slovakia.

The European Kia. Well styled but not a great drive

Ray: An electric mini MPV has been given a man's name to identify it. It also includes models powered by petrol and petrol/LPG.

Retona/Mohave: Two SUVs share this column purely due to width constraint. The Retona was a Jeep vehicle which was sold by the company Asia Motors as the Rocsta, but was absorbed into Kia in 1998 and given a new name. Sales were from 1998 to 2003. The Mohave or Borrego is a mid sized SUV that commenced sales in 2008. It wasn't successful and is now only sold in a relatively few places.

Yr Sport Soren Soul Caren Carni Veng Ray Mo/Re S/MV Tot %
94 26.8 - - - - - - - 27 394 7
95 36.9 - - - - - - - 37 452 8
96 45.6 - - - - - - - 46 513 9
97 64.1 - - - - - - - 64 466 14
98 51.0 - - - 33.3 - - 1.7 86 282 31
99 93.6 - - 75.3 89.7 - - 11.9 271 619 44
00 112.7 - - 129.8 97.0 - - 10.6 350 794 44
01 76.8 - - 76.9 132.3 - - 5.4 291 787 40
02 33.2 94.8 - 79.3 155.4 - - 3.1 366 778 47
03 3.7 161.6 - 70.2 145.8 - - 1.2 383 787 49
04 50.1 171.1 - 45.4 142.8 - - - 409 958 43
05 160.7 162.1 - 42.2 116.4 - - - 481 1105 44
06 157.1 136.8 - 77.7 108.6 - - - 480 1142 42
07 176.3 98.1 - 112.7 91.3 - - - 478 1266 38
08 190.6 69.4 19.3 84.9 62.5 - - 37.3 464 1312 35
09 158.3 58.6 119.3 44.8 50.4 5.0 - 12.8 449 1459 31
10 246.5 237.8 172.0 42.9 55.9 49.3 - 15.8 820 1974 42
11 385.7 273.8 177.9 41.2 61.2 38.7 4.1 18.1 1001 2354 43
12 414.2 245.3 166.8 29.2 55.3 35.1 43.9 17.0 1007 2622 38
13 452.7 231.2 164.4 62.3 48.8 29.8 27.4 15.8 1032 2710 38

Data source: Thanks to Hyundai Group. (Modified 02.09.14)

With the big move to SUVs, I'm surprised they only have two, forgetting the Mohave. The Venga and Ray are low volume. The Carnival sells well below its peak now. So the SUV/MPV side of Kia has not been as successful as the car side of the brand for the last ten years. 

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