27 July 2014

TATA Production History By Segment

The Nexon looks fun and an ideal city car

Tata started making commercial vehicles in 1954, utility vehicles in 1991 and cars in 1998. It enjoyed strong growth in a booming vehicle market as can be seem by the green in the chart below, denoting increase in production over the previous year. However, as the domestic market faltered and competition increased, production has fallen away badly.

Ideally, Jaguar Land Rover sales have been offsetting the fall. One would assume that Tata cars will get better with some input from JLR. It makes sense for Tata Motors and JLR to work together, although the products are far apart in where they sit in the market.

The new Zest/Bolt goes on sale soon, and the Nexon compact SUV (pictured above & below) is expected to be available from early 2015. If Tata can get new models to have sufficient quality, then exports to mature markets would be an option. The Nexon looks good enough to succeed.

The figures below are from April to March, so for example 01 refers to Apr-Mar 01/02.



Car Utility LCV CV Total

01 64,726 27,488 30,924 59,463 182,601 01

02 81,821 25,493 37,672 78,473 223,459 02

03 118,217 33,348 55,927 104,054 311,546 03

04 154,226 37,501 78,214 136,761 406,702 04

05 169,689 40,378 107,380 136,111 453,558 05

06 195,782 50,074 151,499 185,091 582,446 06

07 182,212 49,715 167,988 175,383 575,298 07

08 148,103 38,530 170,105 116,120 472,858 08

09 155,161 34,112 228,294 141,352 558,919 09

10 247,672 38,203 266,089 185,591 737,555 10

11 265,525 56,187 366,688 225,878 914,278 11

12 183,200 47,858 411,639 147,137 789,834 12

13 107,865 30,614 295,057 122,535 556,071 13

Tot 2,074,199 509,501 2,367,476 1,813,949 6,765,125 Tot

Data source: Tata Motors.

Rear view of the 2015 Nexon

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