25 July 2014

JD Power APEAL Survey 2014

Dodge Dart was the most appealing Compact Car
The APEAL survey shows how happy people are with their car, scoring in 77 categories. I like this kind of insight more than reliability ones, which never seem to differentiate between minor and major faults. It also is about what a car company wants, happy customers who more likely to come back when they want to buy again.

The top 12 marques are all premium, which shows that if you buy a more expensive car, you will enjoy owning it more. I am surprised the Fiat 500 wasn't more enjoyed by its owners.

The average score was 794.


1 Porsche: 882 16 Buick: 792

2 Jaguar: 862 17 Chevrolet: 791

3 Audi: 858 18 GMC: 791

4 Land Rover: 853 19 Kia: 791

5 BMW: 849 20 Dodge: 790

6 Lexus: 844 21 Mazda: 790

7 Mercedes: 842 22 Ford: 789

8 Lincoln: 835 23 Nissan: 786

9 Cadillac: 826 24 Chrysler: 783

10 Infiniti: 826 25 Honda: 783

11 Acura: 814 26 Toyota: 783

12 Volvo: 812 27 Scion: 779

13 Hyundai: 804 28 Fiat: 786

14 Ram: 800 29 Subaru: 766

15 Volkswagen: 796 30 Jeep: 762

The most appealing Large Premium SUV in the survey

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